Jago Grahak Jago information

Jago Grahak Jago (transl. Wake up Customer Wake up) is a consumer awareness program launched in 2005 by the Department of Consumer Affairs under the Government of India. Under this scheme, various channels were created to spread awareness about consumer rights and to put an end to malpractices by merchants. Due to this, many ongoing malpractices were put to an end and good quality products were delivered to the consumer. Under this scheme, a consumer forum was established, and a consumer court was created to handle consumer cases. At the consumer forum complaints are received and then proceedings over the case are carried out in courts. By providing various helpline numbers Jago Grahak Jago achieved mass popularity and quickly reached out to very end node i.e. consumer