The Jade Ribbon Campaign (JRC) also known as JoinJade,[1] was launched by the Asian Liver Center (ALC) at Stanford University in May 2001 during Asian Pacific American Heritage Month to help spread awareness internationally about hepatitis B (HBV) and
liver cancer in Asian and Pacific Islander (API) communities.[2][3]
The objective of the Jade Ribbon Campaign is twofold: (1) to eradicate HBV worldwide; and (2) to reduce the incidence and mortality associated with liver cancer.
Considered to be the essence of heaven and earth, Jade is believed in many Asian cultures to bring good luck and longevity while deflecting negativity. Folded like the Chinese character "人" (ren) meaning "person" or "people", the Jade Ribbon symbolizes the spirit of the campaign in bringing the Asian and global community together to combat this silent epidemic.
^"JOIN JADE – Asian Liver Center". Retrieved 2021-05-14.
^The Jade Ribbon Campaign. http://liver.stanford.edu/Outreach/JRC.html Archived October 8, 2009, at the Wayback Machine
^Chao; Chang, ET; Le, PV; Prapong, W; Kiernan, M; So, SK (2009). "The Jade Ribbon Campaign: a model program for community outreach and education to prevent liver cancer in Asian Americans". Journal of Immigrant and Minority Health. 11 (4): 281–90. doi:10.1007/s10903-007-9094-2. PMID 17990118. S2CID 23813176.
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