Actress Nathalia Kaur performing an item number in the film Department (2012)
In Indian cinema, an item number or special song is a musical number inserted into a film that may or may not have any relevance to the plot. The term is commonly used within Indian films (Malayalam, Telugu, Tamil, Hindi, Kannada, Punjabi, and Bengali cinema) and to a lesser extent within Pakistani films (Urdu, Punjabi and Pashto cinema) to describe a catchy, upbeat, often provocative dance sequence for a song performed in a movie.[1] The main aim of an item number is to entertain movie-goers and to lend support to the marketability of the film by being featured in trailers.[2] They are favoured by filmmakers as they afford the opportunity to pick potential hit songs from the stocks, since they do not add to the continuity of the plot.[3] It is thus a vehicle for commercial success that ensures repeat viewing.[4]
An actress, singer, or dancer, especially someone who is poised to become a star, who appears in an item number is known as an item girl. While there are item boys[2] as well, women are more commonly featured in item numbers than men.[5][6]
In filmi Mumbai slang, the term item means a "sexy woman",[3] thus the original sense of "item number" is a highly sensualized song with racy, dirty imagery and suggestive lyrics.[7]
^Journals : Item number defined Archived 7 April 2008 at the Wayback Machine
^ abBarrett, Grant (2006). The official dictionary of unofficial English: a crunk omnibus for thrillionaires and bampots for the Ecozoic Age. McGraw-Hill Professional. pp. 189, 190. ISBN 0-07-145804-2.
^ abMorey, Peter; Alex Tickell (2005). Peter Morey and Alex Tickell (ed.). Alternative Indias: writing, nation and communalism. Rodopi. p. 221, 178. ISBN 90-420-1927-1.
^Bhattacharya Mehta, Rini; Rajeshwari Pandharipande (2010). Bollywood and Globalization: Indian Popular Cinema, Nation, and Diaspora. Anthem Press. p. 42. ISBN 978-1-84331-833-0.
^Gera Roy, Anjali (2009). "The Body of New Asian Dance Music". Asia Research Institute Working Paper No. 122. SSRN. doi:10.2139/ssrn.1471101. SSRN 1471101.
^Ghosh, Biswadeep (15 December 2010). "Biggest item numbers ever!". The Times of India. Archived from the original on 23 May 2012. Retrieved 25 April 2011.
^Towheed Feroze (29 September 2014). "Hypocrisy of the reel and the real". Dhaka Tribune. Archived from the original on 9 January 2015. Retrieved 15 May 2015.
In Indian cinema, an itemnumber or special song is a musical number inserted into a film that may or may not have any relevance to the plot. The term...
The Global Trade ItemNumber (GTIN) is an identifier for trade items, developed by the international organization GS1. Such identifiers are used to look...
Look up item or items in Wiktionary, the free dictionary. Item may refer to: Instituto del Tercer Mundo (ITeM), the Third World Institute ITEM club, an...
Identification Number". In Spanish-speaking countries it is known as a Número Nacional de Efecto (NNE), or "National ItemNumber". An item having an NSN...
An Amazon Standard Identification Number (ASIN) is a 10-character alphanumeric unique identifier assigned by Amazon.com and its partners for product identification...
The Publisher Item Identifier (PII) is a unique identifier used by a number of scientific journal publishers to identify documents. It uses the pre-existing...
was closed A usual format for an action item is to record an action itemnumber, the date when the action item is identified or created, the name of the...
13-digit ISBN check digit. Because the GTIN-13 is part of the Global Trade ItemNumber (GTIN) system (that includes the GTIN-14, the GTIN-12, and the GTIN-8)...
as in a Suzuki advertisement. She danced in the Frankfinn Music remix itemnumber "Kahin Pe Nigahaen". She appeared in the reality television programme...
a particular industry. Its purpose is to simplify reference that item. A part number unambiguously identifies a part design within a single corporation...
to perform an itemnumber in his film Nagaram (2010), after watching a dance video of hers on YouTube. Her performance in the hit number "Diyalo Diyala"...
specific manufacturer. The standard has been subsumed in the Global Trade ItemNumber standard from the GS1 organization; the same numbers can be referred...
in the epic action film Veer and subsequently appeared in the popular itemnumber "Character Dheela" in the 2011 comedy Ready. She got her breakthrough...
married Bollywood actor Sanjay Dutt in 2008. She is best known for her itemnumber in Prakash Jha's 2003-hit Gangaajal. Manyata Dutt was born into a Muslim...
receives items from a vendor, it has a choice of maintaining the vendor's SKU or creating its own. This makes them distinct from Global Trade ItemNumber (GTIN)...
Osthe (Kalasala), which is a Tamil film. In 2012, she was featured in an itemnumber in Tezz (Laila). Sherawat has also performed in Kismat Love Paisa Dilli...
song "Babuji Zara Dheere Chalo" in the film Dum. She also appeared in an item song in Venkatesh's Gharshana. In 2009, Gupta released a book on health,...
played CJ, in her acting debut. She then ventured into Telugu films with itemnumber, "Ittage Recchipodham", in Puri Jagannadh's film Temper. She also made...
her item numbers in all three, especially the one in Qayamat that featured her in a bubble-bath. Besides this, she performed another itemnumber in James...
was an average earner. Furthermore, the only song in the movie, the itemnumber "Chamma Chamma", was picturised on Urmila Matondkar, even though Kulkarni...
8 April 2013. Retrieved 22 October 2015. "Itemnumber rules: Latest News, Videos and Photos of Itemnumber rules | Times of India". The Times of India...
actress who was particularly famous in South India for her appearances in item numbers. She has appeared in more than 900 films in different languages of...
The International Personality Item Pool (IPIP) is a public domain collection of items for use in personality tests. It is managed by the Oregon Research...
colleague Junior Relangi as Bala's colleague Vamsi Krishna Rambha in the itemnumber "Attaantode Ittaantode" After the release of Happy (2006), Allu Arjun...
an itemnumber in Ram Gopal Verma's underworld movie Company starring Ajay Devgan, Vivek Oberoi and Manisha Koirala. The chartbusting itemnumber choreographed...
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