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In the context of the influence of mass media, ntimization is "a revelatory process which involves the publicizing of information and imagery from what we might ordinarily understand as [an individual's] personal life – broadly defined. It is a publicity process (involving the media) that takes place over time and involves flows of personal information and imagery into the [media]".[1] It has mainly been studied as a society-wide process in the context of politics although it can apply to other contexts.