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Instart information


Instart
Founded2010[1]
Dissolved2020
Successor(s)Akamai
HeadquartersPalo Alto, California, U.S.
Key people
  • Sumit Dhawan, CEO
  • Jony Hartono, CFO
  • Hariharan Kolam, CTO
  • Natalie Lambert, CMO
  • Thirumalesh Reddy, SVP
  • Mitch Parker, CCO
IndustryInternet
URLwww.instart.com[dead link]

Instart was an American multinational computer technology corporation, headquartered in Palo Alto, California.[2] The company specialized primarily in improving online content delivery speeds.[3][4] The company also offered software designed to increase online advertising by accelerating the rate at which ads loaded and preventing blockers or filters from blocking ads.[5][6][7]

The company had offices in New York, London, Bangalore and Sydney.[8] As of September 2017, the company claimed that it processed 60 billion transactions per day.[9]

On February 27, 2020, Akamai announced that it had acquired Instart's customers and select intellectual property.[10][11][12]

  1. ^ Kia Kokalitcheva (2014-05-13). "Mobile web apps are slow. Instart Logic now has $26M to try and change that". VentureBeat. Retrieved 2015-03-29.
  2. ^ "'Digital experience' company Instart Logic raises $30M for global expansion – TechCrunch". techcrunch.com. 2 November 2017. Retrieved 2018-06-15.
  3. ^ "Performance bytes: how TUI Group improved website performance". Information Age. 2017-08-30. Retrieved 2018-06-15.
  4. ^ "Content delivery innovation improves user experience for e-tailer". ComputerWeekly.com. Retrieved 2018-06-15.
  5. ^ pratheep (2016-12-07). "Advertising & Marketing Recovery". Instart Logic. Archived from the original on 2018-06-15. Retrieved 2018-06-14.
  6. ^ Jarvis, Dawna (2017-11-03). "Teen Vogue Is Latest to Suffer the Wrath of Declining Advertising Revenue". Huffington Post. Retrieved 2018-06-15.
  7. ^ "Instart Logic Advertising Recovery". www.instartlogic.com. Instart Logic. Archived from the original on 4 July 2017. Retrieved 2 November 2017.
  8. ^ "Contact us". Instart Logic. Archived from the original on 2015-03-28. Retrieved 2015-03-29.
  9. ^ "Instart Logic Press Release". www.instartlogic.com. Instart Logic. Archived from the original on 30 October 2017. Retrieved 2 November 2017.
  10. ^ "Akamai Technologies Acquires Customers and Select Intellectual Property from Instart". Akamai. 2020-02-27. Retrieved 2020-10-20.
  11. ^ Ernie (2020-02-20). "The Tragic Conclusion of CDN Startup Instart". Bizety. Retrieved 2020-10-20.
  12. ^ "Client-intelligent website security solutions - Instart". Instart. 2020-03-03. Archived from the original on 2020-03-03. Instart is in the process of transitioning our technology and customers to Akamai

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Instart

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web continues". Boston Business Journal. Retrieved December 7, 2015. "Instart Logic And Yottaa Vs Traditional CDNs". Bizety. March 22, 2014. Retrieved...

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