Inside Apple: How America's Most Admired–And Secretive–Company Really Works
Cover page of Inside Apple on release date
Author
Adam Lashinsky
Language
English
Genre
Business, economics
Publisher
John Murray
Publication date
February 14, 2012
Publication place
United States
Media type
E-book, Print (Hardback and Paperback)
Pages
223 pp
ISBN
978-1-84854-744-5
Inside Apple: How America's Most Admired–And Secretive–Company Really Works (also subtitled The Secrets Behind the Past and Future Success of Steve Jobs's Iconic Brand) is a business and economics book on the systems, leadership patterns, strategies, and tactics adopted by Apple Inc. The book was authored by Adam Lashinsky, who is the Senior Editor-at-Large for Fortune and a leading correspondent in Silicon Valley.[1]
^Lashinsky, Adam (2012). Inside Apple. John Murray. ISBN 9781848547223. Retrieved June 25, 2015.
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