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Innerscope Research information


Innerscope Research
Company typePrivate
IndustryMarket Research
Founded2006
HeadquartersBoston, USA
Key people
Carl Marci
Brian Levine
ProductsConsumer research
Market measurement
WebsiteInnerscoperesearch.com

Innerscope Research was an integrated consumer neuroscience research firm that was acquired by Nielsen in 2015. Founded in 2006, Innerscope was based in Boston, Massachusetts with an office in New York City. Using applied neuroscience tools such as biometrics, eye tracking, facial coding as well as fMRI, often integrated with traditional measures of self-report, the company aims to measure in a more comprehensive way consumers’ non-conscious emotional connection to brands, products and services.

The company services Fortune 500 clients and works in multiple domains using a neuroscience informed framework (sometimes referred to as neuromarketing). Its research offering includes the evaluation of video advertising, shopper marketing, media platforms, online/mobile user experience as well as a variety of custom studies from testing fragrances to automobile driving experiences. Innerscope’s goal is to help its clients understand the role of non-conscious processing in decision making.

On May 27, 2015, Nielsen completed an acquisition of Innerscope Research and renamed its combined offering as Nielsen Consumer Neuroscience. Dr. Carl Marci was named Chief Neuroscientist.

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Innerscope Research

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Innerscope Research was an integrated consumer neuroscience research firm that was acquired by Nielsen in 2015. Founded in 2006, Innerscope was based...

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Neuromarketing

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2006, Dr. Carl Marci (US) founded Innerscope Research that focused on Neuromarketing research. Innerscope research was later acquired by the Nielsen Corporation...

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Carl Marci

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co-founded Innerscope Research, a pioneer in the field of consumer neuroscience, in 2006. From 2008 to 2013, he served as CEO. In 2015, Innerscope Research was...

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Nielsen Holdings

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across programmatic platforms. On May 27, 2015, Nielsen acquired Innerscope Research, which specialized in consumer neuroscience using biometrics, eye...

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Greater Boston

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public health, education, and religion. Greater Boston contains seven R1 Research Institutions as per the Carnegie Classification of Institutions of Higher...

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Consumer behaviour

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consumer research methods. International market research company Nielsen Research has recently added neuromarketing to its services by acquiring Innerscope, a...

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