For the Indianapolitan public transit service, see IndyGo. For the Philadelphia bicycle-sharing service, see Indego.
Indiegogo
Screenshot
Type of site
Crowdfunding
Available in
English, German, French, Spanish
Headquarters
San Francisco, California, U.S.
Owner
Indiegogo, Inc.
Created by
Slava Rubin
Danae Ringelmann
Eric Schell
URL
www.indiegogo.com/about/our-story
Launched
January 2008; 16 years ago (2008-01)
Current status
Active
Indiegogo/ˌɪndiˈɡoʊɡoʊ/ is an American crowdfunding website founded in 2008 by Danae Ringelmann,[1] Slava Rubin, and Eric Schell. Its headquarters are in San Francisco, California. The site is one of the first sites to offer crowd funding. Indiegogo allows people to solicit funds for an idea, charity, or start-up business. Indiegogo charges a 5% fee on contributions. This charge is in addition to Stripe credit card processing charges of 3% + $0.30 per transaction.[2] Fifteen million people visit the site each month.
The site runs on a rewards-based system, meaning donors, investors, or customers who are willing to help to fund a project or product can donate and receive a gift, rather than an equity stake in the company.[3] Following changes in Security and Exchange Commission rules earlier in 2016, Indiegogo has partnered with MicroVentures to offer equity-based campaigns beginning in November 2016, allowing unaccredited investors to participate with equity stakes.[4]
In 2014, Indiegogo launched Indiegogo Life, a service that people can use to raise money for emergencies, medical expenses, celebrations, or other life events. Indiegogo Life did not charge a platform fee. In 2015 Indiegogo Life was renamed to Generosity.com.[5] Generosity.com was later acquired by YouCaring in January 2018, who were subsequently acquired by GoFundMe.[6]
Donors use solely credit cards to donate, and processing is conducted by Stripe.[7] Stripe's processing fees of 3% plus 30 cents of every donation still apply.[8]
^"Indiegogo Pricing and Fees". Indiegogo. Retrieved 10 October 2019.
^Lora Kolodny. "Early Crowdfunding Player Indiegogo Brings On Famous New Investors". WSJ.
^Cowley, Stacy (15 November 2016). "Ever Wanted to Back a Start-Up? Indiegogo Opens the Door to Small Investors". New York Times. Retrieved 15 November 2016.
^Stacy Cowley (21 October 2015). "ndiegogo Creates Generosity.com for Personal Fund-Raising Campaigns".
^Harris, Ainsley (4 April 2018). "GoFundMe keeps gobbling up competitors, says it's "very good for the market"". Fast Company.
^"Terms of Use | Generosity". www.generosity.com. Retrieved 14 March 2017.
^"Indiegogo Life Helps You Fund Good Deeds". TechCrunch. Retrieved 10 October 2019.
Indiegogo /ˌɪndiˈɡoʊɡoʊ/ is an American crowdfunding website founded in 2008 by Danae Ringelmann, Slava Rubin, and Eric Schell. Its headquarters are in...
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January 11, 2019. Collis, Clark (March 10, 2015). "'Firefly' stars launch Indiegogo campaign for web series 'Con Man'". Entertainment Weekly. Retrieved January...
for Indiegogo (Exclusive)". The Wrap. Retrieved October 18, 2013. John Herzfeld (September 17, 2013). "REACH ME THE MOVIE AT INDIEGOGO". Indiegogo. Retrieved...
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Multiverse. The film was partially paid for through crowdfunding website Indiegogo with contributions totalling US$73,690 at the end of the month, which...
Kickstarter, who alleged that Skarp acted in violation of their rules. A new Indiegogo campaign was launched within hours of the Kickstarter suspension, and...
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destruction. Stanton then partnered with Tumblr founder David Karp to launch an Indiegogo fundraiser for the victims of the storm. With an original goal of US$100...
out. The company was partly funded through preorders collected via an Indiegogo crowd-sourcing campaign, which ran until April 2013. The campaign's original...
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album, Galactic Prey. Both releases were funded via crowdfunding website Indiegogo. In 2016, Miller announced that he was concurrently working on a number...
published by Czech studio Wube Software. The game was announced via an Indiegogo crowdfunding campaign in 2013 and released for Windows, macOS, and Linux...
Channel. Capsule, a short film with Kind as the director, was funded by an Indiegogo campaign and closed at 109%. Kind is a mother to two sons. 2015 Toronto...
Sharp Under its working title, Malevolent, the film was 114% funded on Indiegogo on March 18, 2016, with the total amount raised being $52,713. The film...
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