Italian animator, illustrator, and former comic book author
Iginio Straffi
Born
(1965-05-30) May 30, 1965 (age 59)
Gualdo, Macerata, Italy
Occupation(s)
Founder and CEO of Rainbow S.p.A.
Known for
Winx Club
Huntik: Secrets & Seekers
Club 57
Spouse
Joanne Lee
Iginio Straffi (born May 30, 1965) is an Italian animator and former comic book author.[1] He is the founder and president of Rainbow SpA, which he co-owned alongside the American media company Paramount Global from 2011[2] until 2023. Straffi is the creator of the studio's animated series Winx Club and Huntik: Secrets & Seekers, as well as the co-creator of its comic book series Maya Fox.
While at university, Straffi published his first comic story in a 1985 issue of Tilt.[3] He continued to work as a comic book illustrator through the 1990s, eventually drawing an issue of Sergio Bonelli Editore's Nick Raider series.[4] In 1995, Straffi founded Rainbow with the assistance of Lamberto Pigini and Giuseppe Casali.[5] The studio began with a capital of 10,000 euros,[6] which was mostly used to purchase computers and software for digital design.[7] Rainbow initially provided creative services for other companies until securing funds for original projects.[2]
In 2004, Iginio Straffi's creation Winx Club premiered in Italy. The series became internationally successful and attracted the attention of the American media company Viacom, owner of Nickelodeon and Paramount Pictures. After a "long courtship,"[5] in February 2011 Viacom became a co-owner of Rainbow, purchasing 30% of the studio and leaving the remaining 70% to Straffi.[2] The purchase was called "Straffi's most important agreement" by L'espresso,[8] as it led to the worldwide distribution of Rainbow's shows by Paramount and Nickelodeon, as well as various co-productions.[8] Straffi later took full ownership of the studio after buying the remaining stake from Paramount Global in January 2023.[9] As of 2019, Straffi continues to work in creative roles at Rainbow, but he has shifted his focus from animation to live action.[10] Among his first live-action works are Nickelodeon's Club 57 and Fate: The Winx Saga, an adaptation of Winx Club.[10]
^Goodridge, Mike (13 May 2011). "Paramount strikes deal for Rainbow's Not Born To Be Gladiators". Screen International.
^ abc"Straffi's Rainbow: Europe's Largest Animation House Has Growing Pains" (PDF). VideoAge International. October 2014.
^"Informazioni Autore: Iginio Straffi" (in Italian). DylanDogofili. Archived from the original on 2007-10-21. Retrieved 2019-12-01.
^Straffi, Iginio. "About Me". Archived from the original on 2020-06-03. Retrieved 2019-12-01.
^ abPennati, Nicoletta (9 July 2011). "TIVÙ Iginio Straffi racconta le sue Winx ambientaliste". IO Donna (in Italian). [dead link]
^Ingrosso, Lucia (21 February 2017). "Iginio Straffi: la favola di Mr Winx". Millionaire.
^Torelli, Umberto (7 October 2011). "Winx, "miracolo" digitale a Loreto" (PDF). Corriere della Sera (in Italian).
^ abMinardi, Sabina (24 February 2011). "Winx, le fatine fanno il botto". L'espresso (in Italian).
^Festa, Carlo (January 24, 2023). "Straffi si ricompra il 30% di Viacom e pensa a un private equity per Rainbow". Il Sole 24 Ore (in Italian). Retrieved February 9, 2023.
^ ab"TV Kids: Iginio Straffi". Worldscreen. 22 May 2019.
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"Straffi's Rainbow: Europe's Largest Animation House Has Growing Pains" (PDF). Video Age Daily. Ramos-Weiner, Maribel (November 20, 2018). "Iginio Straffi...
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