November 22, 2012; 11 years ago (2012-11-22) in San Francisco, United States
Founder
Trevor Traina
Headquarters
San Francisco,
California
,
United States
Key people
John Boris CEO Joe Vierra CTO
Number of employees
100+
Parent
Acquired by Mastercard Incorporated [1]
Website
www.ifonly.com
IfOnly was a San Francisco-based an e-commerce platform and charity venture, founded by Trevor Traina.[2][3] The company offered donation and charity solutions with the aid of connecting audiences with sports, cooking, film, and music personalities.[4]
The company marketed itself as seller of dreams and experiences.[5][6][7] It connected individuals with luminaries.[8]
The platform offered experiences to its members with celebrities including Dale DeGroff, Joe Montana, Kobe Bryant, Michael Chiarello, Tyler Florence, Richard Branson, Andre Agassi, Madonna, Shakira, Justin Timberlake, Robin Thicke, Greg Norman, John McEnroe, Thomas Keller, and Alice Waters.[9][10][4][11]
The company closed in late 2019; it was folded into Mastercard's "Priceless" experiences marketplace.[12]
^IfOnly | shutdown
^Castillo, Michelle (July 7, 2014). "IfOnly Sells 2,000 Experiences in Its First Year". Adweek.
^ abZaslow, Alexandra (April 11, 2014). "'IfOnly' Charity Site Lets You In On Dream Experiences That Benefit Great Causes". The Huffington Post.
^"IfOnly... making dreams come true". CNBC. February 19, 2016.
^Lashinsky, Adam (December 8, 2015). "Welcome to the 'Experience' Economy". Fortune.
^"IfOnly Offers Luxury Adventure With a Charitable Twist". The Wall Street Journal. September 23, 2015.
^"IfOnly CEO: People Want to Live Experientially". Bloomberg.com. December 8, 2015.
^Cite error: The named reference allthingsd was invoked but never defined (see the help page).
^Cite error: The named reference sf was invoked but never defined (see the help page).
^Schad, Tom (December 13, 2017). "Holiday gift guide: Five cool VIP sports experiences". USA Today.
^Lunden, Ingrid (August 24, 2020). "Mastercard acquired and shut down IfOnly, an experiences marketplace hit by COVID-19". TechCrunch. Retrieved 2020-12-26.
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