The IKEA Catalogue (US spelling: IKEA Catalog; Swedish: Ikea-katalogen) was a catalogue published annually by the Swedish home furnishing retailer IKEA. First published in Swedish in 1951,[1] the catalogue was considered to be the main marketing tool of the company and, as of 2004, consumed 70% of its annual marketing budget.[2] Approximately 208 million copies of the catalogue were printed in fiscal year 2013, more than double the number of Bibles expected to be printed in the same period.[3]
The first IKEA catalogue was published in 1951 in Sweden. It had 68 pages and 285,000 copies were distributed in Southern Sweden.[4] At its peak in 2016, 200 million copies of the catalogue were distributed, in 69 different versions and 32 languages, to more than 50 countries.[5]
In December 2020, IKEA announced that, after a 70-year run, they would end publication of the catalogue, with the 2021 edition being the final edition.[4]
^"IKEA Catalogue printable facts" (PDF). IKEA United Kingdom. September 2003. Archived from the original (PDF) on September 5, 2012. Retrieved August 29, 2007.
^"IKEA student info". IKEA United Kingdom. Archived from the original on June 22, 2004. Retrieved August 29, 2007.
^Hansegard, Jens (August 23, 2012). "IKEA's New Catalogs: Less Pine, More Pixels". The Wall Street Journal. Archived from the original on September 3, 2012. Retrieved September 2, 2012.
^ abRingstrom, Anna (2020-12-07). "IKEA turns the page on catalogue after seven decades". Reuters. Archived from the original on 2021-01-02. Retrieved 2021-01-02.
^"After 70 years, IKEA turning the page on the Catalog". www.ikea.com. 2020. Archived from the original on 2020-12-13. Retrieved 2021-01-02.
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