I Am Canadian was the slogan of Molson Canadian beer from 1994 until 1999 (via ad agencies Maclaren Lintas, then MacLaren McCann), and between 2000 and 2005 (by Bensimon Byrne).[1] It was also the subject of a popular ad campaign centred on Canadian nationalism, the most famous examples of which are "The Rant" and "The Anthem". The ads aired in both English Canada and the United States. In 2005, shortly after Molson's merger with American brewer Coors, it announced it was retiring the "I Am Canadian" campaign.[2] In 2017, Molson's "red beer fridge" ad, created as part of its "I Am Canadian" campaign, had a resurgence in social media as a result of the United States' immigration and refugee ban.[3]
^"Molson: I am Canadian once more, and proud of it", The Globe and Mail
^Robert M. Seiler, "Selling Patriotism/Selling Beer: The case of the 'I AM CANADIAN!' Commercial," American Review of Canadian Studies (spring 2002) v32#1 pp 45-66 online Archived 2011-09-27 at the Wayback Machine
^"Molson Canadian ad gets second life in light of Trump immigration ban", The Globe and Mail
IAmCanadian was the slogan of Molson Canadian beer from 1994 until 1999 (via ad agencies Maclaren Lintas, then MacLaren McCann), and between 2000 and...
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