This article is about a clothing brand. For the particle physics concept, see hypercolor (physics). For the CamelPhat song, see Hypercolour (song).
Example of a Hypercolor T-shirt. A hair dryer was used to change the blue to turquoise.Another example of a Hypercolor T-shirt.
Hypercolor was a line of clothing, mainly T-shirts and shorts, that changed color with heat.[1]
They were manufactured by Generra Sportswear Company of Seattle and marketed in the United States as Generra Hypercolor or Generra Hypergrafix and elsewhere as Global Hypercolor. They contained a thermochromic pigment made by Matsui Shikiso Chemical of Japan, that changed between two colors—one when cold, one when warm. The shirts were produced with several color change choices beginning in 1991.[2][3] The effect could easily be permanently damaged, particularly when the clothing was washed in hotter than recommended water, ironed, bleached, or tumble-dried.[2]
Generra Sportswear Co. had originally been founded as a men's sportswear distributor and importer in Seattle in 1980. The company was sold to Texas-based Farah Manufacturing Co. in 1984 and bought back by its founders in 1989. In 1986, the company added childrenswear and womenswear items to their portfolio. They struggled to meet the overwhelming demand for Hypercolor products.[4] Between February and May 1991 they sold $50 million in Hypercolor garments.[5] Generra went bankrupt due to mismanagement and fading demand in 1992.[6] The Hypercolor business for the U.S. market was sold to The Seattle T-Shirt Company in 1993; Generra kept the rights for the international market.[7][8] The company emerged from bankruptcy in 1995 as a licensing business.[9][10] The Generra name was acquired by Public Clothing Co. of New York in 2002.[11] Today, Generra Co. is a contemporary women's and men's apparel brand headquartered in New York City.[12][13]
In the early 2000s, the technique was revived by a number of apparel brands.[2][14][15] In mid-2020, the color-changing clothing trend was revived yet again by several online retailers selling color-changing swim trunks.[16]
^Hypercolor TV commercial, youtube.com, last accessed: 1 September 2010
^ abc"Hypercolor is hot again". Los Angeles Times. 6 July 2008.
^"To Dye For – Hypercolor Clothes Heating Up Market For Maker Generra". The Seattle Times. 24 April 1991.
^"Hyper demand for Hypercolor". Puget Sound Business Journal. 24 June 1991.
^"Generra: Hot Start, Then Cold Reality – Company Reflects Industry's Woes". The Seattle Times. 3 July 1992.
^"Generra sells Hypercolor plant to Seattle T-shirt". Daily News Record. 4 February 1993. Archived from the original on 4 November 2012.
^"Generra Sells Hypercolor Plant to New Company". The Seattle Times. 14 January 1993.
^"Generra Brand Acquired by Public Clothing". Bobbin. 1 June 2002.
^"Reinventing Generra". Women's Wear Daily. 31 July 1996.
^"Public Clothing buys Generra trademark". Women's Wear Daily. 29 March 2002. Archived from the original on 4 November 2012.
^"Generra's new girl". style.co. 1 February 2010.
^"Generra". nymag.com. Retrieved 1 September 2010.
^"Hypercolor is the new old fashion trend". mslk.com. 7 July 2008.
^"Super Hyper Awesome Nostalgia! : Hypercolor". colourlovers.com. 19 July 2008.
^"Splash™ Swimwear Brings Back Best-Selling Hypercolor Water Activated Color-Changing Swim Trunks for 2023 Season". newschannelnebraska.com. Retrieved 2 July 2020.
Hypercolor was a line of clothing, mainly T-shirts and shorts, that changed color with heat. They were manufactured by Generra Sportswear Company of Seattle...
guest soloist on "Kick" Double Deluxe (2001) – guest soloist on "Life in Hypercolor" All I Want (2014) – bassist on live songs The Girl With The Raven Mask...
dye to intentionally "wear away" after a limited number of playings. Hypercolor, clothing that changes color with heat Chemistry and Applications of Leuco...
2014: Lukas Ligeti & Thollem McDonas – Imaginary Images 2015: Hypercolor – Hypercolor 2021: Lukas Ligeti - That Which Has Remained... That Which Will...
microcapsules with the mixture sealed inside. An illustrative example is the Hypercolor fashion, where microcapsules with crystal violet lactone, weak acid, and...
also the leuco dye component in some thermochromic dyes, e.g. in the Hypercolor line of clothing. One of its novel uses is a security marker for fuels...
In the expanded Harari–Seiberg version the rishons possess color and hypercolor, explaining why the only composites are the observed quarks and leptons...
sideman, he has collaborated with Lukas Ligeti and Eyal Maoz (in the trio Hypercolor), Elliott Sharp, Pauline Oliveros, Roscoe Mitchell, Anthony Braxton, John...
trademark, Unimark USA. Matsui Shikiso manufactured the color dyes for Hypercolor shirts. Matsui Shikiso Chemical Co., Ltd Matsui International Co., Ltd...
include the Nintendo, popular arcade games from the 1980s, Technicolor, Hypercolor clothing, the DeLorean, and Sega Genesis. Sounds from Nintendo's Duck...
rising. Carl Williot of Idolator wrote a positive review, commenting, "The hypercolor lights complement the effervescence and effortlessness of Tedder's voice...
Maoz-Sirkis Duet, the Maoz-Masaoka Duet (with koto player Miya Masaoka) and Hypercolor (with Lukas Ligeti and James Ilgenfritz), and is a guest member of John...
past. I really want to do scratch and sniff T-shirts. Maybe those Global Hypercolor ones. I want to put my colour palette onto eye shadows and nail varnish...
starting with a short, atmospheric prelude before it moves into "an uptempo, hypercolor groove". The "VHS-quality dubstep" track "Mind" is where the record gets...
Global Information
