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Humber Snipe information


Humber Snipe
Snipe saloon early 1932
Overview
ManufacturerHumber
after 1931 Rootes Group
Production1930 - 1940
1945 - 1948
Body and chassis
RelatedHumber Pullman
Chronology
PredecessorHumber 20/55hp

The Humber Snipe was a four-door luxury saloon introduced by British-based Humber Limited for 1930 as a successor to the Humber 20/55 hp (which remained in the catalogue as 20/65) at the same time as the similar but slightly longer Humber Pullman.

The first Humber Snipe was launched in September 1929 under the banner headline "Such Cars As Even Humber Never Built Before".[1] It showed the influence of William Rootes' marketing skills following the appointment of Rootes Limited as Humber's "World Exporters" and also a significant similarity to his Hillmans. Almost three years later Humber Limited joined what became known as the Rootes Group as part of a necessary restructure of Humber's capital and ownership in July 1932.

Snipes and, later, Super Snipes became Rootes Group's owner-driver big car offerings until the brand disappeared under Chrysler ownership.

  1. ^ "Display Advertising, Humber Limited". The Times. No. 45318. 26 September 1929. p. 11, col E.

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