The Huawei Pura series (formerly the Ascend P series and P series) is a line of high-end and medium-range HarmonyOS smartphones (Android-based prior to US sanctions) produced by Huawei. The P series was formerly marketed as part of Huawei's larger Ascend brand, and some models were called P smart.
Under the company's current[when?] hardware release cadence, Pura series phones are typically directed towards mainstream consumers as the company's flagship smartphones, refining and expanding upon technologies introduced in Mate series devices (which are typically positioned towards early adopters). The Pura series has featured a strong emphasis on camera functionality; since 2016, and beginning with the Huawei P9, Huawei has been in a co-engineering partnership with the German manufacturer Leica.[1][2][3]
On April 15, 2024, Huawei rebranded its P series as the "Pura series", starting with the Pura70.[4]
^Cutress, Ian. "Huawei Launches the P30 and P30 Pro: P is for Photography". Anandtech. Retrieved 2019-03-26.
^"There is no such thing as a Leica phone". The Verge. Retrieved 13 November 2018.
^"Huawei finally has a phone worthy of the Leica brand". Engadget. Retrieved 13 November 2018.
^"Yu Chengdong announces: Huawei P Series upgraded to 'Huawei Pura'". IGeeKphone China Phone, Tablet PC, VR, RC Drone News, Reviews. 2024-04-15. Retrieved 2024-04-15.
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