Horst Dassler information

Horst Dassler
Horst Dassler
Born	12 March 1936; Erlangen, Middle Franconia, Germany
Died	9 April 1987 (aged 51); Erlangen or Herzogenaurach, Middle Franconia, West Germany
Nationality	German
Occupation	Entrepreneur
Years active	1960–87
Known for	Adidas executive ; Founder of Arena
Spouse	Monika
Children	Suzanne, Adi
Parents	Adolf Dassler (father); Käthe Dassler (mother);
Relatives	Rudolf Dassler (uncle)

Horst Dassler (12 March 1936 – 9 April 1987)^[3]^: 215 was a German businessman. The son of Adolf "Adi" Dassler, founder of Adidas. Horst Dassler founded Arena, a swimwear company, and became chairman of Adidas, and at the time of his death it was the world's largest sporting goods manufacturer with affiliates in 40 nations.^[4] Horst himself was known as the father of sports sponsorship as a result of his separate business of managing rights for the world governing bodies of football and the Olympics.

Horst was also the nephew of Rudolf Dassler, founder of Puma.

^ Ravensburg, Munzinger-Archiv GmbH. "Horst Dassler - Munzinger Biographie". www.munzinger.de.
^ "Adidas Company President Dies". Lawrence Journal-World. 4 October 1987. Retrieved 30 October 2010.
^ Smit, Barbara (2009). Sneaker Wars. New York: Harper Perennial. ISBN 978-0-06-124658-6.
^ "Horst Dassler dies at 51". The Washington Post. April 11, 1987.

[1] Ravensburg, Munzinger-Archiv GmbH. "Horst Dassler - Munzinger Biographie". www.munzinger.de.

[2] "Adidas Company President Dies". Lawrence Journal-World. 4 October 1987. Retrieved 30 October 2010.

[Sneaker_Wars-3] Smit, Barbara (2009). Sneaker Wars. New York: Harper Perennial. ISBN 978-0-06-124658-6.

[WaPo_Obit-4] "Horst Dassler dies at 51". The Washington Post. April 11, 1987.

Horst Dassler information

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Horst Dassler

Born	(1936-03-12)12 March 1936 Erlangen, Middle Franconia, Germany
Died	9 April 1987(1987-04-09) (aged 51) Erlangen^[1] or Herzogenaurach,^[2] Middle Franconia, West Germany
Nationality	German
Occupation	Entrepreneur
Years active	1960–87
Known for	Adidas executive Founder of Arena
Spouse	Monika
Children	Suzanne, Adi
Parents	Adolf Dassler (father) Käthe Dassler (mother)
Relatives	Rudolf Dassler (uncle)