This article is about review website. For the cartoon series, see Homestar Runner.
Canadian company
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HomeStars
Company type
Private
Industry
Home improvement
Founded
2006
Founder
Nancy Peterson
Headquarters
Toronto, Ontario
,
Canada
Area served
Canada
Key people
Shir Magen, CEO
Services
Online marketplace, Review site
Number of employees
200+ (2021)
Website
HomeStars.com
HomeStars.com is a Canadian company which publishes reviews written by homeowners about home improvement professionals such as repairman, contractors, renovators, and retailers.
HomeStars was formed in 2006 by Nancy Peterson.[1] The Globe and Mail ran a feature on the company shortly after its foundation.[2] The company began as an online community of homeowners, sharing reviews based on their personal experience to help other homeowners find reputable contractors.[3][4] Each review can contain details on the delivery of the work, the contractor's work habits and the quality of the follow-up.[5] Similar to other review sites such as TripAdvisor, contractors are able to respond to any reviews that are written about them.[6]
The National Post announced in 2015 that HomeStars had over two million companies listed on its website and hundreds of thousands of consumer reviews about those contractors.[7] In 2015, ProfitGuide ranked HomeStars as the 77th fastest growing company in Canada.[8] Its founder and CEO, Nancy Peterson, won an award in 2015 as one of Canada's top female entrepreneurs, where she ranked in 71st position.[9]
^"Toronto startup simplifies home renovations". Business News Network. June 12, 2015.
^Rand-Watkinson, Elizabeth (July 21, 2006). "Finally, a rating system for renovation professionals". The Globe and Mail.
^Brown, Penny (June 18, 2015). "What to Look for in a Good Contractor". Torontoism.
^Hart Macneill, Kim (October 9, 2013). "What It Takes to Build Credibility". ProfitGuide.
^Sanderson, Vicky (January 27, 2007). "Best building material is knowledge". Toronto Star.
^Carniol, Naomi (October 26, 2010). "Reno website sheds light on contractors". Toronto Star.
^Bitti, Mary Teresa (June 26, 2015). "How HomeStars beat the odds to get past the five year mark and scale up". National Post.
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