The Hirohata Merc is a 1950s lead sled[1] custom car, often called "the most famous custom of the classic era".[2][3] Setting a style and an attitude, it had a "momentous effect" on custom car builders,[4] appeared in several magazines at the time[5] and has reappeared numerous times since, earning an honorable mention on Rod & Custom's "Twenty Best of All Time" list in 1991.[5] The impact may be measured by the fact that, after more than fifty years and numerous owners, it is still known as "the Hirohata Merc".[6]
^Institute, Revs (18 March 2021). "Emerald Icon from a Lost Era - The Saga of the Hirohata Mercury". Revs Automedia. Retrieved 30 October 2023.
^Bernsau, Tim (2003-12-01). "Favorite 50 Rods & Customs". Rod & Custom. Retrieved 2018-02-15.
^Rod & Custom, 8/89, p.12.
^DeWitt, John. Cool cars, high art: the rise of kustom kulture, University Press of Mississippi, 2001. ISBN 978-1578064021 , p.69.
The HirohataMerc is a 1950s lead sled custom car, often called "the most famous custom of the classic era". Setting a style and an attitude, it had a...
style to build "the most famous custom car ever", the HirohataMerc, for customer Bob Hirohata in 1953. Setting a style and an attitude, it had a "momentous...
trend. One of these is the 1951 Merc built by the Barris brothers for Bob Hirohata in 1953, known as the HirohataMerc. Even without an appearance in the...
Harley-Davidson. It is the most expensive motorcycle ever auctioned. 1953 HirohataMerc $1.95 million Kissimmee, 2022 A custom car that originated as a 1951...
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