An example of a High Capacity Color Barcode: a Microsoft Tag referring to the HCCB article on the English Wikipedia
High Capacity Color Barcode (HCCB) is a technology developed by Microsoft for encoding data in a 2D "barcode" using clusters of colored triangles instead of the square pixels conventionally associated with 2D barcodes or QR codes.[1] Data density is increased by using a palette of 4 or 8 colors for the triangles, although HCCB also permits the use of black and white when necessary. It has been licensed by the ISAN International Agency for use in its International Standard Audiovisual Number standard,[2] and serves as the basis for the Microsoft Tag mobile tagging application.
The technology was created by Gavin Jancke, an engineering director at Microsoft Research. Quoted by BBC News in 2007, he said that HCCB was not intended to replace conventional barcodes. "'It's more of a 'partner' barcode', he said. 'The UPC barcodes will always be there. Ours is more of a niche barcode where you want to put a lot of information in a small space.'"[3]
^Microsoft Research. "High Capacity Color Barcode Technology". Archived from the original on 2016-05-01. Retrieved 2023-04-29.
^"International Organization Licenses Microsoft's New Multicolor Bar Code Technology for Identifying Audiovisual Works". 2007-04-16. Archived from the original on 2007-09-28. Retrieved 2007-04-20.
^"Colour barcode system to hit DVDs". BBC News. 2007-04-19. Retrieved 2009-12-12.
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