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Harley Owners Group
Abbreviation
HOG
Formation
1983
Type
Company-sponsored club
Membership
1,000,000+
Affiliations
Harley-Davidson
Website
www.hog.com
The Harley Owners Group (HOG) is a sponsored community marketing club, operated by Harley-Davidson for enthusiasts of that brand's motorcycles. The HOG is "the grandaddy of all community-building efforts," serving to promote not just a consumer product, but a lifestyle. The HOG has also served to open new revenue streams for the company, with the production of tie-in merchandise offered to club members, numbering over one million strong,[1] making it the largest factory-sponsored riding club in the world.[2] The Harley-Davidson community was the prototype for the ethnographic term subculture of consumption, defined as "a distinctive subgroup of society that self-selects on the basis of a shared commitment to a particular product class, brand, or consumption activity."[3]
The Harley Owners Group was created in 1983 as a way to build longer-lasting and stronger relationships with Harley-Davidson's customers, by making ties between the company, its employees, and consumers.[4] HOG members typically spend 30% more than other Harley owners, on such items as clothing and Harley-Davidson-sponsored events.[5] Much of the intent of this branding effort is presenting Harley-Davidson as an American icon, with the focus on authenticity and pride in being American-made. All of this is credited with turning flagging sales around, and allowing the Harley-Davidson company to grow again.[6]
The name HOG comes from the word used to describe Harley-Davidson motorcycles. It is also Harley's corporate stock ticker symbol.[citation needed]
^Denove, Chris; Power, IV, James D. (2007), Satisfaction: How Every Great Company Listens to the Voice of the Customer, Portfolio, p. 195, ISBN 9781591841647
^"Harley-Davidson to get new ticker: HOG", The Business Journal of Milwaukee, 10 August 2006
^Schouten, John W.; McAlexander, James H. (June 1995), "Subcultures of consumption – an ethnography of the new bikers", Journal of Consumer Research, 22 (1), The University of Chicago Press: 43–61, doi:10.1086/209434, ISSN 0093-5301, JSTOR 2489699
^Popcorn, Faith; Marigold, Lys (2000), EVEolution: the eight truths of marketing to women, Hyperion, pp. 24–25, ISBN 9780786865239
^Clifton, Rita; Simmons, John; Ahmad, Sameena (2004), Brands and branding; The economist series (2nd ed.), Bloomberg Press, ISBN 9781576601471
^Wilson, Jerry S.; Blumenthal, Ira (2008), Managing Brand You: Seven Steps to Creating Your Most Successful Self, AMACOM Div American Mgmt Assn, ISBN 9780814410684
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different bikes or bikers who own same model of vehicle like the HarleyOwnersGroup. There are a great many brand clubs, i.e. clubs dedicated to a particular...
England Harley, South Yorkshire, England Harley Street, in London, England Harley-Davidson, an American motorcycle manufacturer HarleyOwnersGroup (H.O...
accomplishment. In 2009, the HarleyOwnersGroup (HOG) created and made available its own challenge coin to Harley-Davidson motorcycle owners. In the International...
Road Wild because of a potential trademark issue with the Harley-Davidson club HarleyOwnersGroup (HOG). In 2000, it was replaced by New Blood Rising. Hulk...
Hog (sheep), a yearling sheep, as yet unshorn Harley-Davidson, a motorcycle manufacturer HarleyOwnersGroup The Hogs (American football), a prior nickname...
former president of the association. Another proposed rally, a HarleyOwnersGroup convention, would take place May 18–22, 2010, at North Myrtle Beach...
of the Harley OwnersGroup (HOG), based in Edinburgh. Running over the last weekend of August every year, the event consists of Harley-Davidson displays...
series, 2007) Nar That Al Jaleed (Drama series, 2008) "The HarleyOwnersGroup". HarleyOwnersGroup. "Crazy work commutes: the UAE residents who go through...
August 2008 GWRRA newsletter "Participants in the 2006 Alaska State HarleyOwnersGroup, or HOG, Rally (photo and narrative)", Alaska Dispatch News, December...
States, uses "FUN" as its symbol. Harley-Davidson uses "HOG", an abbreviation for the corporate-sponsored HarleyOwnersGroup. Yamana Gold uses "AUY", because...
leather jacket). Many non-outlaw motorcycle riding clubs such as the HarleyOwnersGroup also wear patches on the back of their vests, without including the...
cyclists: Harleyowners and the rest. Harley-Davidson has leveraged the values of this subculture by establishing the HarleyOwnersGroup (HOG). Subcultures...
marketing industry: twelve years on the Board of Advisors for the HarleyOwnersGroup at Harley-Davidson Motor Company and seven years as a brand advisor to...
volunteer to transport blood between hospitals HarleyOwnersGroup – a worldwide club run by Harley-Davidson for owners of its motorcycles Patriot Guard Riders...
Retrieved February 29, 2024. "Miller Park". Projects. International Facilities Group, LLC. Archived from the original on October 11, 2016. Retrieved October...
cardinal HC Hollins University (Hollins College prior to 1998) HD HarleyOwnersGroup HE Horse Enthusiast HN Horse Enthusiast HV Horse Enthusiast IC Internet...
hosted the Morzine Harley Days, a major motorcycle and music rally sponsored by Harley-Davidson and organized by its HarleyOwnersGroup. The event reportedly...
Example motorcycle clubs include American Motorcyclist Association, HarleyOwnersGroup and BMW MOA. Some organisations hold large international motorcycle...
for thousands of customers. Another example is the HarleyOwnersGroups (HOGS), organized by Harley Davidson, which associate bikers locally and globally...
Harley Davidson and the Marlboro Man is a 1991 American neo-Western biker film starring Mickey Rourke and Don Johnson, with a supporting cast including...
location and a frequent destination for motorcycle groups such as the Dubai Chapter of the HarleyOwner'sGroup (HOG). The hotel has two swimming pools, one...
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