Lawrence in 1966, with one of the new Boeing 727s he introduced into the Braniff fleet.
Harding Luther Lawrence (July 15, 1920 – January 16, 2002) was executive vice president of Continental Airlines and then president and chairman of Braniff International Airways, a Dallas, Texas-based carrier. Lawrence's bold and dramatic accomplishments at both airlines earned him the reputation as not only a maverick of the transportation industry but as one of the last legendary titans of aviation.[1] While at Braniff, Lawrence turned the conservative airline into a progressive and flamboyant carrier known for high fashion flight attendant uniforms, exemplary inflight service, and brightly painted planes. Lawrence' revolutionary approach included approving the "End of the Plain Plane" campaign in 1965, which called for imaginative aircraft paint schemes, interiors, and never before seen passenger service comforts. Previous airlines were commonly patterned after less than appealing military operations.[2]
^Kurrus, Theodore; Bill Crump (June 1977). "Citizens of the World". D Magazine: 26–29.
^Nance, John J. (1984). Splash of Colors The Self Destruction of Braniff International. New York: William Morrow and Company, Inc. p. 50. ISBN 0-688-03586-8.
Harding Luther Lawrence (July 15, 1920 – January 16, 2002) was executive vice president of Continental Airlines and then president and chairman of Braniff...
married former Braniff International Airways president HardingLawrence on November 25, 1967. Lawrence had four children. He died from pancreatic cancer on...
became executive vice president and CFO of Braniff. Troy Post hired HardingLawrence, executive vice president of Continental Airlines, who was responsible...
advertising executive Mary Wells Lawrence. Lawrence was married to the CEO of Braniff International Airways, HardingLawrence. She would be instrumental in...
western counties of Butte, Corson, Custer, Dewey, Fall River, Haakon, Harding, Lawrence, Meade, Pennington, Perkins, Shannon, Stanley (western part), Ziebach...
met Continental's dynamic Executive Vice President HardingLawrence. During the ten years that Lawrence had been at Continental he presided over an unprecedented...
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than one occasion that, "the reason we bought Pioneer was to get Harding." HardingLawrence implemented several innovative changes at Continental as well...
Troy Post hired HardingLawrence, executive vice president of Continental Airlines, as the new president of Braniff International. Lawrence was determined...
decided that the airline was in need of a new management team, hiring HardingLawrence, the executive vice president of Continental Airlines, to be president...
Avenue advertising doyenne Mary Wells Lawrence, who was married to Braniff's chairman and president HardingLawrence, was representing the Dallas-based carrier...
would be the perfect company to carry out the idea. Braniff Chairman HardingLawrence was highly receptive and a contract was drawn up in 1973 calling for...
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Alexander Calder and brought him to Braniff International Airways Chairman HardingLawrence with a proposal for Calder to paint a Braniff jet airliner in what...
carriers. Braniff had been successful just prior to deregulation, but HardingLawrence, Braniff’s imperious long-time leader, expanded the carrier beyond...
original on October 3, 2012. Retrieved January 9, 2013. "Airline pioneer HardingLawrence dies". University of Houston–Downtown. Archived from the original on...
Reginald Hezeriah Harding (May 4, 1942 – September 2, 1972) was an American professional basketball player. He starred while playing at Eastern High School...
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(initially operated by Essair) Martin 2-0-2 Consolidated Fleetster 20A HardingLawrence List of defunct airlines of the United States Gradidge, Jennifer (2006)...
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