Not to be confused with sibling service HBO Go or the former name of Max (streaming service), HBO Max.
American OTT streaming service featuring HBO programming
HBO Now
Type of site
Video on demand
Available in
English
Founded
October 15, 2014; 9 years ago (2014-10-15)
Dissolved
December 17, 2020; 3 years ago (2020-12-17)[1]
Successor(s)
Max
Headquarters
New York, New York,
United States
Area served
United States
Owner
WarnerMedia
Key people
Ann Sarnoff (Chairman, WarnerMedia Studios & Networks Group)
Services
OTT streaming service
Parent
HBO
URL
play.hbonow.com
Registration
Monthly subscription through authorized distributor required to access content
Users
5 million paying subscribers (2018)
Launched
April 7, 2015; 9 years ago (2015-04-07)[2]
Current status
App replaced by HBO Max; served as default HBO streaming platform for select digital marketplaces until December 2020
HBO Now (formerly named HBO from July 2020) was an American subscription video on demand streaming service for premium television network HBO owned by WarnerMedia subsidiary Home Box Office, Inc. Officially unveiled on March 9 and launched on April 7, 2015,[2] the service allowed subscribers on-demand access to HBO's library of original programs, films and other content on personal computers, smartphones, tablet devices and digital media players.[3] Unlike HBO Go, HBO's online video on demand service for existing subscribers of the linear television channel, HBO Now was available as a standalone service and does not require a television subscription to use, targeting cord cutters who use competing services such as Netflix and Hulu. As of February 2018, HBO Now had 5 million subscribers.[4]
HBO Now was succeeded on May 27, 2020 by HBO Max, a new DTC service that also includes content from Warner Bros. and other WarnerMedia properties. Subscribers of the linear HBO television service and HBO Now were able to migrate to HBO Max at no additional cost, although some providers did not immediately reach such agreements (Amazon did not reach an agreement until mid-November, while Roku would not reach a deal until mid-December 2020). The "HBO Now" branding was dropped at the end of July, while the service and app remained available for Roku OS and select TiVo users; support for the HBO streaming app was formally sunset on December 17, 2020, when Roku replaced it with HBO Max.[1]
^ abTim Baysinger (December 16, 2020). "HBO Max Finally Agrees to Deal With Roku Ahead of 'Wonder Woman 1984' Debut". The Wrap. The Wrap Media Group.
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