Gulder Ultimate Search (also called GUS)[1] is a Nigerian reality television series, created and sponsored by Nigerian Breweries Plc to promote the Gulder Lager Beer.[2] The first season premiered in 2004.[3] The GUS series is also the very first 100% local content reality television programme in Nigeria and it is a survival type reality programme that highlights the struggle of Contestants (10–30 persons, depending on the reference edition), their struggles against themselves and the wild i.e. nature and their search for a hidden treasure that brings to the last person standing instant fame and fortune. The Winner of the last season in 2014 took home a 10 million naira cash prize and an SUV.[4]
After 7 years off TV, Gulder Ultimate Search returned to the television screen in year 2021.[5]
^"Gulder Ultimate Search". www.gulderultimatesearch.ng. Retrieved 21 December 2022.
^Okeke, Ifeoma (27 September 2021). "Air Peace becomes sponsor of 12th Gulder Ultimate Search". Businessday NG. Retrieved 21 December 2022.
^Augoye, Jayne (2 September 2021). "Gulder Ultimate Search returns after seven-year-hiatus". Premium Times Nigeria. Retrieved 21 December 2022.
^Abimboye, Micheal (31 October 2014). "Chinedu Ubachukwu Wins Gulder Ultimate Search Season 11". Premium Times Nigeria. Retrieved 21 December 2022.
^Nwafor (16 October 2021). "As BBNaija ends, Gulder Ultimate Search returns to DStv". Vanguard News. Retrieved 21 December 2022.
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