Groupshift is a phenomenon in which the initial positions of individual members of a group are exaggerated toward a more extreme position.[a] When people are in groups, they make decisions about risk differently from when they are alone. The decision made tends to be even more risk-averse if the group members' opinions are risk-averse on average, and even more risk-seeking if the group members' opinions are risk seeking on average.[2] In a group, people are likely to exhibit a slight preference towards riskier decisions as the risk is divided among the group members rather than borne by an individual.
^Smit, P.J. (2007). Management Principles: A Contemporary Edition for Africa. Juta, Limited. p. 338. ISBN 978-0-7021-7295-3. Retrieved October 17, 2016.
^Aronson, Elliot; Wilson, Timothy; Akert, Robin; Sommers, Samuel (2016). Social Psychology (9th ed.). Pearson. pp. 287–289. ISBN 978-0-13-393654-4.
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Groupshift is a phenomenon in which the initial positions of individual members of a group are exaggerated toward a more extreme position. When people...
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