Group Nine Media was an American digital media holding company based in New York City. The company comprises Thrillist, NowThis, The Dodo, and Seeker.[2][3] The four brands, and former brand SourceFed, merged to form Group Nine Media in October 2016. In October 2019, Group Nine Media acquired PopSugar.[4] In December 2020, Group Nine formed its own corporate SPAC to use the public funding for the purpose of effecting a merger, capital stock exchange, asset acquisition, stock purchase, reorganization or similar business combination.[5] In December 2021, Vox Media announced its intention to acquire Group Nine. The transaction was completed in February 2022, and Group Nine was folded into Vox Media.[6]
^"Group Nine Media Inc". Bloomberg. Retrieved November 22, 2018.
^Sternberg, Josh (May 3, 2018). "Group Nine Media's NewFront Was All About Obsession". Adweek – Breaking News in Advertising, Media and Technology. Retrieved November 22, 2018.
^Gutelle, Sam (May 3, 2018). "Seeker's New Space Channel Headlines Group Nine Media's Slate Of Fresh Content". Tubefilter. Retrieved November 22, 2018.
^Tracy, Marc; Lee, Edmund (2019-10-07). "PopSugar Acquired by Group Nine Media in Latest Digital Media Deal". The New York Times. ISSN 0362-4331. Retrieved 2019-10-08.
^Ha, Anthony (15 January 2021). "Group Nine's SPAC goes public". Tech Crunch.
^"Vox Media Completes Acquisition of Group Nine". 22 February 2022.
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