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Great Leap Brewing 大跃啤酒
Company logo
Sign at original location
Type
Microbrewery
Location
6 Doujiao Hutong, Dongcheng District, Beijing, China
Great Leap Brewing (simplified Chinese: 大跃啤酒; traditional Chinese: 大躍啤酒; pinyin: Dàyuè Píjiǔ) is a Chinese organisation operating four brewpubs in Beijing, two in the Dongcheng District and two in the Chaoyang District. It makes and sells a variety of beers at those locations, popular both within the city's Western expatriate community and youth Chinese drinkers interested in alternative products.
After it opened in 2010, Great Leap Brewing became the first microbrewery in Beijing[1] that specialized in craft beers with Chinese ingredients, and the longest-tenured one currently brewing.[2] Founder Carl Setzer along with Dane Vanden Berg, another American expatriate working for an information technology company in Beijing at the time, were frustrated by the narrow choice of beers available in the city. With Liu Fang, Setzer's Chinese wife, they first began brewing in a former siheyuan on a hutong in the city's Nanluoguxiang neighborhood. The location, still open, has been described as being "one of the most difficult bars to find in Beijing".[3]
Eventually, it expanded to two other locations and began offering a range of up to 40 beers at different times of year, with an infusion of venture capital. Setzer left his job to run Great Leap full-time in 2011.
The brewery has focused on using Chinese ingredients in its beers, including Sichuan pepper and Tieguanyin oolong tea,[4] and branding that draws on Chinese history and culture, in a successful effort to attract Chinese consumers looking for an alternative to the country's national brands.
^Hite, Brittany (February 21, 2012). "Beijing Brews Up Its Own Craft Beers". The Wall Street Journal. Retrieved May 12, 2015.
^Kaiser Kuo (August 14, 2015). "Sinica: Beijing's Great Leap Forward". Popupchinese.com (Podcast). Language Systems Ltd. Retrieved December 9, 2016.
^"A Great Leap for Craft Brewing in China". American Craft Beer. November 9, 2017. Retrieved July 8, 2023.
^Levine, Jonathan (June 20, 2013). "Beijing's microbrewery boom". CNN. Retrieved May 13, 2015.
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