Google Penguin was a codename[1] for a Google algorithm update that was first announced on April 24, 2012. The update was aimed at decreasing search engine rankings of websites that violate Google's Webmaster Guidelines[2] by using now declared Grey Hat SEM techniques involved in increasing artificially the ranking of a webpage by manipulating the number of links pointing to the page. Such tactics are commonly described as link schemes.[3] According to Google's John Mueller,[1] as of 2013, Google announced all updates to the Penguin filter to the public.[4]
^ abMatt Cutts. "Penguin Gets Official Name". Twitter.com. Retrieved June 5, 2018.
^"Webmaster Guidelines - Webmaster Tools Help". Google Inc. Retrieved June 5, 2018.
^"Link schemes - Webmaster Tools Help". Google Inc. Retrieved June 5, 2018.
^Barry Schwartz (February 20, 2013). "No, Google Hasn't Released Unannounced Penguin Updates". Retrieved April 29, 2013.
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Retrieved June 3, 2022. Auletta, Ken (2010). Googled: The End of the World as We Know It (Reprint ed.). New York: Penguin Books. ISBN 978-0-14-311804-6. OCLC 515456623...
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August 21/22 Google Update". Search Engine Roundtable. Retrieved February 2, 2014. Sullivan, Danny (October 4, 2013). "Penguin 5, With The Penguin 2.1 Spam-Filtering...
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