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In South Korea, a gold miss (Korean: 골드미스) is an unmarried woman with a high socioeconomic status and level of education.[1] These women frequently have a long career and enjoy being single as a result of social changes that have made marriage later in life common and reduced gender discrimination in the work place. They are also interested in developing themselves and their skills. They frequently spend much money shopping and enjoying trips overseas.[2] They do not prioritise love or marriage in their lives.
In modern consumer-based society, this group often becomes influential. They are often criticised with the derogatory term "doenjang girls" ('soy bean paste girls').[3] which characterizes them as obsessed with brand names and their appearance.[4] They seek a luxurious life of consumerism and depend on their husbands' resources, even if this is not consistent with the amount of money they possess. Doenjang girl has similar negative connotations to the term gold digger in English-speaking countries. A gold miss, though, is not the same as a doenjang girl; gold misses are able to make social and economical progress, building up wealth for themselves and enjoying their lives using their own resources.[5]
A gold miss should not be confused with similar Japanese concept, the hanakosan. The difference between a hanakosan and a gold miss is that a hanakosan is a woman who has failed to find a marriage; by contrast, a gold miss normally chooses not to marry.[6]
^"골드 미스 (Terms of Gold Miss)". terms.naver.com. Retrieved 2015-12-16.
^"Poverty may await S. Korea's spendthrift 'Gold Misses'". www.ChinaPost.com.tw. Archived from the original on 2016-03-07. Retrieved 2015-12-15.
^"골드 미스".
^"[문화수첩］'된장녀'가 어쨌다고…(Doenjang girl and so what?)". Kyunghyang Shinmun. 6 August 2006. Retrieved 2015-12-16.
^Kim, Ki-ran; Choi, Ki-Ho (2009-08-31). Dictionary about popular culture(대중문화사전) page 208. ISBN 9788992214759.
^Park, Eun-jeong; An, Ka-yeong (2008-07-23). "'Gold Miss': To Be or Not To Be?". The Korea Times. Archived from the original on 2016-03-04.
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