Global Hotel Alliance (GHA) is the world's largest alliance of hotel brands.[1] Based on the airline alliance model, it was founded in 2004 by four hotel chains, Kempinski, Pan Pacific Hotels and Resorts, Rydges Hotels & Resorts, and Wyndham International.[2][3] GHA uses a shared technology platform for its member brands, and operates a multi-brand loyalty programme, GHA DISCOVERY, which has over 24 million members, as of June 2023.[4] The alliance encompasses more than 800 upscale and luxury hotels, across 40 brands in 100 countries.[4]
^Zámborský, Peter; Kruesi, Michael A. (2018-01-02). "Global Hotel Alliance: Strategy Discovery Moving East". SAGE Business Cases. SAGE Publishing. doi:10.4135/9781526440044. ISBN 9781526440044. Retrieved 2022-01-30.
^Ind, Nicholas; Iglesias, Oriol (2016). Brand Desire: How to Create Consumer Involvement and Inspiration. London: Bloomsbury Publishing. pp. 86–87. ISBN 978-1-4729-2535-0. Retrieved 2022-01-30 – via Google Books.
^Sharkey, Jon (2004-03-16). "Business Travel: On the Road; At Upscale Hotels, Women Have Power". The New York Times. Archived from the original on 2022-01-30. Retrieved 2022-01-30.
^ ab"Living Local Trend Takes Off as Travellers Rediscover Closer-to-home Destinations". GHA. 11 October 2021. Retrieved 7 November 2021.
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