Generation Alpha (often shortened to Gen Alpha) is the demographic cohort succeeding Generation Z. Researchers and popular media use the early 2010s as starting birth years to the mid-2020s as ending birth years (see § Date and age range definitions). Named after alpha, the first letter in the Greek alphabet, Generation Alpha is the first to be born entirely in the 21st century and the third millennium. Most members of Generation Alpha are the children of millennials.[1][2][3][4][5]
Generation Alpha has been born at a time of falling fertility rates across much of the world,[6][7] and experienced the effects of the COVID-19 pandemic as young children. For those with access, children's entertainment has been increasingly dominated by electronic technology, social networks, and streaming services, with interest in traditional television concurrently falling. Changes in the use of technology in classrooms and other aspects of life have had a significant effect on how this generation has experienced early learning compared to previous generations. Studies have suggested that health problems related to screen time, allergies, and obesity became increasingly prevalent in the late 2010s.
^Shaw Brown, Genevieve (February 17, 2020). "After Gen Z, meet Gen Alpha. What to know about the generation born 2010 to today". Family. ABC News. Archived from the original on February 17, 2020. Retrieved February 17, 2020.
^Perano, Ursula (August 8, 2019). "Meet Generation Alpha, the 9-year-olds shaping our future". Axios. Archived from the original on August 8, 2019. Retrieved September 6, 2019.
^Carter, Christine Michel. "The Complete Guide To Generation Alpha, The Children Of Millennials". Forbes. Archived from the original on April 9, 2022. Retrieved December 26, 2021.
^Lavelle, Daniel (January 4, 2019). "Move over, millennials and Gen Z – here comes Generation Alpha". The Guardian. Archived from the original on July 8, 2019. Retrieved July 8, 2019.
^Kircher, Madison Malone (November 8, 2023). "Gen Alpha Is Here. Can You Understand Their Slang?". The New York Times.
^Gallagher, James (February 15, 2020). "Fertility rate: 'Jaw-dropping' global crash in children being born". BBC. Retrieved October 12, 2023.
^Bricker, Darrell (June 15, 2021). "Bye, bye, baby? Birthrates are declining globally – here's why it matters". World Economic Forum. Retrieved October 12, 2023.
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