"Global Anthem" was an American television commercial created by advertising agency JWT Detroit for Ford Motor Company (FMC) in 1999. It was Ford's first ever global advertising campaign.[1] At the time, the commercial was believed to be the world's biggest advertisement,[2] one of the largest single commercial productions in US advertising history, and one of the most expensive.[3][4][5] In media terms, it was the most widespread use of one commercial at one time by a giant advertiser.[6][7] Initially, a single two-minute version aired in almost every country in the world simultaneously at 9pm on November 1, 1999, reaching an estimated one billion people, 300 million households,[6][8] and 80% of the world's viewing population.[9][10] It was recorded as the world's first global media roadblock in the Guinness Book of World Records in 1999.[11][12]
^Ford Motor Company Global Anthem Media Kit, released 1 November 1999
^BBC GMR Drivetime, November 2, 1999, 18:00, World’s biggest advertisement, presenter Tony Barnes.
^Farrell, Greg, "Ford sends global signal", USA Today, October 29, 1999, 35.
^Demetropoulos, Cathy, "One for the books", Screen, Vol. 23, No.1, January 15, 2001, 1.
^Iezzi, Teressa, "Ford's two-minute epic", Boards, November 1999, 14.
^ abElliot, Stuart, "Ford Goes Global in Effort to Control the Clock", The New York Times, October 27, 1999, 13-14. Retrieved August 9, 2015
^"Ford Global Anthem campaign has global impact", The Ford/Thompson Times, 1st quarter 2000, 1-2.
^Elliot, Stuart, "Ford plans a global TV 'roadblock'", International Herald Tribune, October 28, 1999, 4.
^"Ford hopes global ad will reach a billion", Post-Tribune (IN), October 28, 1999.
^Bambarger, Bradley, "Car ad to drive soprano Church's new single", Billboard, November 6, 1999, 8.
^"Ford Motor Company Trustmark goes global with biggest TV roadblock ever", media.ford.com newsroom, October 29, 1999.
^J. Walter Thompson's History of Advertising Retrieved June 8, 2015.
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