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Florence by Mills information


Florence by Mills
Product typeCosmetics
Perfume
Coffee
OwnerFlorence Beauty, LLC
Brown family (majority stake)
Beach House Group (minority stake)
CountryUnited States
IntroducedAugust 25, 2019; 4 years ago (2019-08-25)
MarketsWorldwide
Ambassador(s)Millie Bobby Brown
Websiteflorencebymills.com

Florence by Mills (stylized as florence by mills) is an American cosmetics brand. It is associated with actor Millie Bobby Brown, who acquired a majority stake in the parent company in late 2020.[1] The name is derived from both Brown's great-grandmother, Florence, and the nickname Mills, for Brown herself.[2][3] The brand has also ventured into fragrance manufacturing,[4] and has been spun-off into a sub-brand dedicated to coffee products, Florence by Mills Coffee.[5]

It was registered in Delaware on March 29, 2018,[6] and was launched on August 25, 2019.[2] The brand is owned by Florence Beauty, LLC,[7] and was launched through the company Beach House Group, responsible for other celebrity-associated business, such as Kendall Jenner's brands.[2]

  1. ^ US, FashionNetwork com. "Millie Bobby Brown acquires majority stake in Florence by Mills". FashionNetwork.com. Retrieved 2023-11-11.
  2. ^ a b c Smith, Erica (2019-08-21). "Millie Bobby Brown Is Launching Her Own Beauty Line, Too". The Cut. Retrieved 2023-11-11.
  3. ^ Collins, Allison (2019-08-20). "Millie Bobby Brown Launches a Gen Z Beauty Brand". WWD. Retrieved 2023-11-11.
  4. ^ Directo-Meston, Danielle (2023-08-15). "Millie Bobby Brown's First Fragrance Will Make You Smell Like a Lavender Haze". The Hollywood Reporter. Retrieved 2023-11-11.
  5. ^ "Millie Bobby Brown Launches Her Own Coffee Line". Food & Wine. Retrieved 2023-11-11.
  6. ^ "Division of Corporations – Filing". icis.corp.delaware.gov. Retrieved 2023-11-11.
  7. ^ USPTO. "FLORENCE BY MILLS – Florence Beauty, LLC Trademark Registration". USPTO.report. Retrieved 2023-11-11.

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governor. Mills was reelected in 2022. Mills was born in Farmington, Maine, the daughter of Katherine Louise (Coffin) and Sumner Peter Mills Jr. Her mother...

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