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Fleet Farm E-Commerce Enterprises LLC
"Proudly Serving the Midwest since 1955"
A Fleet Farm store in West Bend, Wisconsin.
Trade name
Fleet Farm
Formerly
Mills Fleet Farm (prior to 2018)
Company type
Subsidiary
Industry
Retail
Founded
1955; 69 years ago (1955) Marshfield, Wisconsin, U.S.
Founders
Stewart Mills Sr. Stewart Mills Jr. Henry Mills II
Headquarters
Appleton, Wisconsin
,
United States
Number of locations
53 (As of August 2023[update])
Area served
Minnesota, Iowa, Wisconsin, North Dakota and South Dakota
Key people
John Shaefer (President, CEO) [1]
Products
Hunting and fishing equipment & licenses, small appliances, household goods, automotive goods, clothing and footwear, toys, food, hardware, lawn and garden supplies, paint, pet supplies, sporting goods, tools, and farm supplies.
Revenue
US$ 712.3 million (2022)
Number of employees
6,600 (2023)
Parent
KKR
Website
www.fleetfarm.com
Fleet Farm (formerly Mills Fleet Farm) is an American retail chain of 49 stores in Minnesota, Iowa, Wisconsin, North Dakota and South Dakota. Headquartered in Appleton, Wisconsin, the company has a main distribution center in Chippewa Falls, Wisconsin, with a buying/support office and warehouse in Appleton.
The stores range in size from small hardware store formats to larger stores. They sell hunting and fishing equipment and licenses, small appliances, household goods, automotive goods, clothing and footwear, toys, food, hardware, lawn and garden supplies, paint, pet supplies, sporting goods, tools, and farm supplies. Most locations also have an auto service center, gas mart, and car wash.
On July 10, 2019, Fleet Farm announced that it had reached a deal with SECURA Insurance to purchase their current headquarters building in Appleton. Fleet Farm moved its headquarters to the former SECURA Insurance building in 2020.
^David Schuyler, "Mills Fleet Farm names new CEO", Milwaukee Business Journal, June 13, 2017.
FleetFarm (formerly Mills FleetFarm) is an American retail chain of 49 stores in Minnesota, Iowa, Wisconsin, North Dakota and South Dakota. Headquartered...
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Global Information
US$ 712.3 million (2022)