Europe, United States, Mexico, Australia, New Zealand
Parent
Hertz Global Holdings
Website
fireflycarrental.com
Firefly Car Rental is a low cost American car rental brand owned by The Hertz Corporation. Hertz developed the new brand to replace Advantage Rent a Car which had to be sold following the acquisition of Dollar Thrifty Automotive Group.[1]
It first opened in March 2013 with branches in Europe, with American branches following in September 2013.[2] In August 2014 Firefly opened its first location in the Middle-East serving Dubai Airport in the UAE[3] and in September 2014 opened its first locations in Australia. As of January 2015 it has over 100 locations in 13 countries.
^"Hertz bringing Firefly brand to U.S." Travel Weekly. 3 September 2013. Retrieved 15 October 2013.
^"Hertz's Firefly brand to come to US". Business Traveler. 30 August 2013. Archived from the original on 13 September 2016. Retrieved 15 October 2013.
^"Firefly car rental brand launched in the UAE". www.zawya.com. Thomson Reuters. 26 August 2014.
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