Fightland is a website covering mixed martial arts (MMA).[1] Launched in September 2012, it is part of Vice Media, Inc. network channels.[2] Vice Media states that Fightland is a joint venture with the Ultimate Fighting Championship (UFC).[3]The New Yorker describes it as a vertical in which the UFC is sponsoring the whole website, and in general, concludes that "Vice's sponsored material can feel like a strange beast, neither advertising nor regular content but something in between."[4]
Fightland has been criticized by Cagepotato and Deadspin for not being transparent to their readers that it is funded by the UFC, and that it is operating as a marketing arm or acting as a shill.[5][6] The UFC, Vice Media and Fightland refused to comment on the subject when asked.[7] At UFC 164 weigh-ins, UFC president Dana White wore an official Fightland T-shirt.[8][9]
Fightland editor-in-chief is Michael Hresko.[10] A notable writer for the website is MMA analyst Jack Slack.[11] Other notable writers include Peter Carroll[12] and Tom Taylor.[13]
Fightland was a 2014 World MMA Awards nominee for the "MMA media source of the year" award.[14]
On May 15, 2023, Vice Media formally filed for Chapter 11 bankruptcy, as part of a possible sale to a consortium of lenders including Fortress Investment Group, which will, alongside Soros Fund Management and Monroe Capital, invest $225 million as a credit bid for nearly all of its assets.[15]
^"The cult of Vice - Columbia Journalism Review". Cjr.org. Retrieved 2015-12-05.
^"Network | VICE Media LLC". Company.vice.com. Archived from the original on August 16, 2016. Retrieved 2015-12-05.
^Widdicombe, Lizzie (2013-04-08). "The Bad-Boy Brand". The New Yorker. Retrieved 2015-12-05.
^Marchman, Tim (August 30, 2013). "Vice's Artsy MMA Site Is Pretty Much A UFC Front". Deadspin.com. Retrieved 2015-12-05.
^"CagePotato.com Presents: The 2013 Potato Awards - Page 6 of 8". Cagepotato.com. Archived from the original on February 20, 2016. Retrieved 2015-12-05.
^"Shill 'Em All, Part 2: The MMA Media's Race to the Bottom". Cagepotato.com. 2013-08-26. Archived from the original on July 3, 2017. Retrieved 2015-12-05.
^"UFC 164: Official Weigh-In". YouTube. 2013-08-30. Retrieved 2016-02-19.
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