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Aspen beer, a fictional brand from the 1979 film Alien
A fictional brand is a non-existing brand used in artistic or entertainment productions, such as paintings, books, comics, movies, TV serials, and music. The fictional brand may be designed to imitate, satirize or differentiate itself from a real corporate brand.[1] Such a device may be required where real corporations are unwilling to license their brand names for use in the fictional work, particularly where the work holds the product in a negative light.[2]
More recently, fictional brands have been used for commercial purposes through the process of reverse product placement. Consumer attachment to those brands in the fictional world may be leveraged through “defictionalisation” or “productisation” in the real world.[3] It has been suggested that the fictional brands represent brand potential rather than brand reality; they are in effect, “protobrands” that can be leveraged and transformed into registered trademarks which can derive revenue for their owners through reverse product placement or, more accurately, reverse brand placement.[4] Examples include Harry Potter’s Bertie Botts’ Every Flavour Beans, now available as real candy manufactured by the Jelly Belly Company; Duff Beer, a beer brand now available for consumption in Europe which initially appeared in The Simpsons; and Staples' Dunder Mifflin paper, from TV show, The Office.
^Robin Andersen, Jonathan Gray, Battleground: The Media (2008), p. 386.
^Jean-Marc Lehu, Branded Entertainment: Product Placement & Brand Strategy in the Entertainment Business (2007), p. 144.
^Virtual-fictionalbrands paper
^Muzellec, Laurent; Lynn, Theodore; Lambkin, Mary (2012). "Branding in fictional and virtual environments". European Journal of Marketing. 46 (6): 811–826. doi:10.1108/03090561211214618.
A fictionalbrand is a non-existing brand used in artistic or entertainment productions, such as paintings, books, comics, movies, TV serials, and music...
agreements between brand owners and films and television programs were worth more than US$20 billion. While references to brands (real or fictional) may be voluntarily...
advance the plot of the story. These products may be fictionalbrands which serve as a stand in for brand names, and in that capacity may be a vessel for mockery...
counterpart, which would avoid any unwanted legal issues. In other cases, fictionalbrands have been carried across multiple series and even from movies to TV...
fictionalbrand name, sometimes intentionally similar to a well-regarded speaker manufacturer in order to mislead the buyer. Some of these fictional brands...
(born 1967), Canadian Egyptologist Peter Wilhelm Brand (1900–1978), German politician Peter Brand, fictional character in the film Moneyball (2011) partially...
following year. Morley is a fictionalbrand of cigarettes whose packaging resembles Marlboro's original packaging. The fictionalbrand has appeared in various...
confused with a fictionalbrand name used in a program to avoid giving free advertising to an actual product, or to the use of a fictionalbrand name in an...
anything yet devised in the real world. Fictional computers may be referred to with a made-up manufacturer's brand name and model number or a nickname. This...
staff to use a completely fictionalbrand and/or product which closely resembles and mimics a non-fictional product or brand. This is often done, so the...
Stembridge Gun Rentals. Fictionalbrands of products are produced by Studio Graphics, a division of ISS. Many of these brands have appeared in multiple...
This list of fictional snakes is subsidiary to the list of fictional animals and is a collection of various notable serpentine characters that appear...
eventually, the brand was used to sell products at Staples and other office supply outlets. Two websites were created to support the fictional company, one...
Beer is a brand of beer that originated as a fictional beverage on the American animated series The Simpsons. Beers using the Duff branding have been...
as a fictionalbrand that is popular in the alternative history of the film; the final credits reveal that it, along with most of the other brands advertised...
business card of vacuum store owner Ed Galbraith, the "disappearer". The fictionalbrand was first seen in "Switch". Darwish, Meaghan (May 16, 2022). "Better...
This is a list of fictional dogs in animated television and is a subsidiary to the list of fictional dogs. It is a collection of various animated dogs...
place where Georgia "George" Lass works in Dead Like Me. Also, the fictionalbrand "Lil' Ivey's" first appeared in the Wonderfalls episode "Cocktail Bunny"...
the Big Wave. Give me a break!" Milius invented the Bear brand of surfboard as a fictionalbrand to be used in the movie, and even had surfboards made and...
automobiles featured in the series are from Geely Automobile, as a fictionalbrand name "Hua-Zhe". This stars "TVB Best Actress" winners Charmaine Sheh...
Monk only drinks Sierra Springs water throughout seasons 1-5 and a fictionalbrand (Summit Creek) throughout seasons 6-8, to the point that in the season...
or red apple, a rainforest tree of eastern Australia Red Apple, a fictionalbrand of cigarette in Quentin Tarantino films All pages with titles containing...
asset management company Morley Pedals, a brand of guitar effects pedals Morley (cigarette), a fictionalbrand of cigarettes seen in many films and television...
the opening elimination match of the night), he introduced his own (fictional) brand of cologne called Arrogance, which he carried in a large atomizer and...
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