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Fear pattern information


Fear-only fear pattern
Partial-relief fear pattern
Fear-relief fear pattern

In advertising, a fear pattern is a sequence of fear arousal and fear reduction that is felt by the viewing audience when exposed to an advertisement,[1] which attempts to threaten the audience by presenting a negative physical, psychological or social consequence that is likely to occur if they engage in a particular behaviour. Fear appeals are commonly used in social marketing campaigns.[clarification needed] These are sometimes called “threat appeals”, however the label “fear appeals” is justified if the appeal can be shown to arouse fear.

  1. ^ Thornton, Jennifer A. (2005). Fear patterns in anti-speeding advertisements: effects on simulated driver-behaviour (Thesis). University of Wollongong.

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Fear pattern

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In advertising, a fear pattern is a sequence of fear arousal and fear reduction that is felt by the viewing audience when exposed to an advertisement...

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Trypophobia

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as usually involving "an intense and disproportionate fear towards holes, repetitive patterns, protrusions, etc., and, in general, images that present...

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Fear

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Fear is an intensely unpleasant primal emotion in response to perceiving or recognizing a danger or threat. Fear causes psychological changes that may...

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Thalassophobia

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Ancient Greek θάλασσα (thálassa) 'sea', and φόβος (phóbos) 'fear') is the persistent and intense fear of deep bodies of water, such as the ocean, seas, or lakes...

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Fear of Music

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Fear of Music is the third studio album by the American new wave band Talking Heads, released on August 3, 1979, by Sire Records. It was recorded at locations...

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Chinese water torture

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prolonged period of time. The process causes fear and mental deterioration on the subject. The pattern of the drops is often irregular, and the cold...

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The Splendour of Fear

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"Felt – Crumbling The Antiseptic Beauty, The Splendour Of Fear, The Strange Idols Pattern And Other Short Stories, Ignite The Seven Cannons, The Seventeenth...

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The Strange Idols Pattern and Other Short Stories

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"Felt – Crumbling The Antiseptic Beauty, The Splendour Of Fear, The Strange Idols Pattern And Other Short Stories, Ignite The Seven Cannons, The Seventeenth...

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Avoidant personality disorder

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inhibition, fear of intimacy (despite an intense desire for it), severe feelings of inadequacy and inferiority, and an overreliance on avoidance of feared stimuli...

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Fearmongering

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Fearmongering, or scaremongering, is a form of manipulation that causes fear by using exaggerated rumors of impending danger. According to evolutionary...

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List of phobias

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"fear") occur in technical usage in psychiatry to construct words that describe irrational, abnormal, unwarranted, persistent, or disabling fear as...

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Emotional blackmail

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Susan Forward about controlling people in relationships and the theory that fear, obligation and guilt (FOG) are the transactional dynamics at play between...

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Fear of commitment

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establishing a cyclical pattern wherein this experience becomes a distressing component of their past, negatively reinforcing their fear and intensifying the...

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Fear of needles

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rather than any basic fear of needles. These findings reverse the more commonly held beliefs about the cause-and-effect pattern of needle phobics with...

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The Gift of Fear

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The Gift of Fear: Survival Signals That Protect Us from Violence is a nonfiction self-help book (Dell Publishing 1997, republished with new epilogue 1998)...

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Traditional patterns of Korea

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Silla era. Animals who give goodness or fear to humans often used as subject. When animals are represented as pattern, they were not only existing, but also...

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Fear of falling

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The fear of falling (FOF), also referred to as basophobia (or basiphobia), is a natural fear and is typical of most humans and mammals, in varying degrees...

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Great Fear

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same cannot be said of the participants in the Great Fear of 1789, which broke with another pattern typical of peasant revolts in earlier centuries. The...

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Dental fear

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Dental fear, or dentophobia, is a normal emotional reaction to one or more specific threatening stimuli in the dental situation. However, dental anxiety...

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Disorder

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intelligible pattern, or: Disorder (medicine), a functional abnormality or disturbance Mental disorder or psychological disorder, a psychological pattern associated...

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Fear of missing out

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connections. The fear of missing out not only leads to negative psychological effects but also has been shown to increase negative behavioral patterns. In aims...

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Attachment theory

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with dismissive-avoidant patterns are less likely to seek social support than other attachment styles. They are likely to fear intimacy and lack confidence...

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Amygdala

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processing of memory, decision-making, and emotional responses (including fear, anxiety, and aggression). The amygdala was first identified and named by...

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Social anxiety disorder

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as social phobia, is an anxiety disorder characterized by sentiments of fear and anxiety in social situations, causing considerable distress and impairing...

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