Euroflorist information

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Euroflorist

Company type	Limited Company
Industry	Retail
Founded	1982
Founder	Peter Jungbeck
Headquarters	Malmö , Sweden
Key people	Magnus Silfverberg (CEO)
Products	Flowers
Revenue	SEK 1.5 billion sek in 2021
Website	www.euroflorist.com

Euroflorist is a Swedish flower delivery chain founded by Peter Jungbeck in 1982 as Svensk Blomsterförmedling in Malmö, Sweden. Renamed to Euroflorist in 1990, Euroflorist began offering flowers online in 1995. In 2010, Euroflorist acquired the UK based flower delivery service eFlorist/Teleflorist. In November, 2015 Euroflorist bought out its British competitor iFlorist.^[1] In 2021, the investor consortium Euroflorist 2.0 AB have jointly acquired 100% of Euroflorist; behind Euroflorist 2.0 AB are Magnus Silfverberg, former CEO of Bisnode and Betsson, and Johan Tjärnberg, CEO of Trustly, and a consortium of co-investors including Richard Båge, Jakob Tolleryd, NEA Partners, Inbox Capital and Tagehus.