Global InformationEquativ information
 | |
| Formerly | Smart AdServer |
|---|---|
| Company type | Private |
| Industry | Computer software Advertising |
| Founded | 2001 |
| Headquarters | Paris , France |
Area served | Worldwide |
Key people | Arnaud Creput |
| Products | Ad Server, SSP, DSP |
| Revenue |  197M€[1] (2021) |
| Owner | Bridgepoint Group, Capital Croissance |
Number of employees | 450[citation needed] (2022) |
| Website | equativ |
Equativ (formerly known as Smart AdServer) is a French advertising technology company. Created in 2001 as part of Aufeminin, it was bought by private-equity fund Cathay Capital in 2015,[2] and then by private-equity fund Capital Croissance for a secondary LBO in 2021.[3] It operates mostly in the US, Europe, Latin America and Asia.
- ^ Societe.com
- ^ (in French)Aufeminin va vendre Smart AdServer pour plus de 35 millions d'euros, JDN
- ^ (in English)Smart AdServer Undergoes Ownership Overhaul, Adweek