Global InformationElovena information
Elovena is a Finnish food brand by the Raisio Group. The Elovena product line includes oat flakes and other cereal products. In 2020 the product line included prepackaged porridges, flakes, bran and germ, vegetable protein products, snack drinks and cookies as well as breakfast cereal. There are over 60 products in total.
The brand is known from the romantic nationalist image on the packaging, the so-called Elovena girl. The image features a blonde-haired, young woman in a traditional Finnish dress and scarf standing on a grain field holding a bunch of oats.