The front page of the edition of Ei Samay on August 15, 2022.
Type
Online news portal
Format
Digital
Owner(s)
The Times Group
Publisher
The Times Group
Editor
Hirak Bandyopadhyay
Founded
15 October 2012 (Daily Newspaper)
Language
Bengali
Country
India
Circulation
242,022 Daily[1] (as of December 2019)
Sister newspapers
The Times of India The Economic Times Navbharat Times Maharashtra Times Vijaya Karnataka
Website
www.eisamay.com
Media of India
List of newspapers
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Ei Samay Sangbadpatra (lit.'Current Times Newspaper') is a Bengali-language daily newspaper from The Times Group. It was launched as a broadsheet daily newspaper with a motive to enter into a head-to-head competition with Anandabazar Patrika. It is owned and published by Bennett, Coleman & Co. Ltd. which is owned by the Sahu Jain family.[2][3][4] At present it is owen by Tidings Media & Communications Pvt Ltd.
The Ei Samay newspaper is considered as a challenge thrown by BCCL to Ananda Bazar Patrika (ABP) Group. Sensing the tough challenge, ABP Group started a huge media advertising campaign just a month after the launch of Ei Samay. The introductory price of this newspaper was ₹1 (1.3¢ US) per copy. According to company officials, this newspaper targets SEC A and A+, 20- to 35-year-old Bengalis.[5][6]
^"Highest Circulated Daily Newspapers (language wise)" (PDF). Audit Bureau of Circulations. Archived (PDF) from the original on 9 August 2020. Retrieved 5 January 2020.
^"TOI gears up for Bengal mkt; ropes in Tailor". Archived from the original on 21 February 2013. Retrieved 26 October 2012.
^"Times group enters Bengali newspaper market with Ei Samay". Archived from the original on 3 October 2022. Retrieved 26 October 2012.
^"Times Group to launch Bengali daily 'Ei Samay' on Oct 15 | National | www.indiatimes.com". 12 October 2012. Archived from the original on 21 October 2012. Retrieved 26 October 2012.
^"Ei Samay launched, Bengali print war heats up". Exchange4media. Archived from the original on 18 November 2012. Retrieved 7 November 2012.
^"imes group enters Bengali newspaper market with Ei Samay". Business Standard. Archived from the original on 3 October 2022. Retrieved 7 November 2012.
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