E45 cream is a skin care product created in 1952 and currently marketed by Karo Pharma.
It contains the following active ingredients: lanolin, white soft paraffin and liquid paraffin. Although it was initially only available in hospitals, increased demand and successful results made the product available at retail as well.
After belonging to a subsidiary of the Reckitt group until mid-year, the brand was sold on April 1, 2022 and ownership was transferred by Crookes Healthcare to Karo Pharma.[1]