A marquee in January 2014 advertising an assortment of films typical for that time of year
The dump months are what the film community has, before the era of streaming television, called the two periods of the year when there have been lowered commercial and critical expectations for most new theatrical releases from American filmmakers and distributors. Domestic audiences during these periods are smaller than the rest of the year, so no tentpole movies are released. January[1] and February are usually most commonly described this way, with August and September sometimes included.[2] Releases during those times primarily include films that would have been released at other times of year had they performed better at test screenings, films with less prominent stars, genre films (particularly horror), movies that cannot be easily marketed and films intended for a teenage audience, which has fewer entertainment options outside the home.
Several factors combine to create the dump months, most of them circumstances particular to the United States and Canada, the primary market for most major Hollywood releases. Both periods immediately follow the times of year in which the distributors concentrate films they expect to be the biggest critical and/or commercial successes, periods of increased spending on entertainment generally. While this often means that moviegoers have less disposable income afterward, economics alone does not explain the dump months. The weather and competition from other forms of mass entertainment, especially professional sports, also play a part; the winter dump months are further affected by the Academy Awards eligibility rules.
The dump months evolved over the course of the 20th century. Although during the studio era most major releases followed annual patterns similar to today's, several classics like The Kid, Shadow of a Doubt and The Treasure of the Sierra Madre were released during January. Since the decline of the studios, however, memorable films from the dump months have become rare exceptions. Notable examples of these for films released in January and February include The Silence of the Lambs, a well-reviewed box office smash that went on to win the 1991 Academy Award for Best Picture, and Get Out in 2017. In the late 1980s, Dirty Dancing and Fatal Attraction became hits following releases in August and September respectively.
Films released during the dump months have not always been consigned to cinematic oblivion. Some, like Tremors and Office Space, have become cult classics. Starting with Cloverfield, some 21st-century dump-months releases have managed to exceed $100 million on box office receipts. The similar success of low-budget horror films like The Devil Inside and Mama in the early 2010s has prompted studios to release films in that genre at times of the year other than Halloween and the dump months.
^Bernstein, Jonathan (January 8, 2007). "Why January is a good month to bury bad movies". The Guardian. Archived from the original on September 29, 2014. Retrieved December 18, 2013.
^Burr, Ty (January 18, 2013). "'January Is Hollywood's Very Own Leper Colony'". New York Times Magazine. Archived from the original on January 7, 2014. Retrieved December 19, 2013.
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