A screenshot from the animated video during the song's final chorus presenting the characters and their resulting deaths (except Clod)
Agency
McCann
Client
Metro Trains Melbourne
Market
Victoria, Australia
Release date(s)
2012–present
Dumb Ways to Die is an Australian public campaign made by Metro Trains in Melbourne, Victoria to promote railway safety. The campaign video went viral on social media after it was released in November 2012. The campaign's animation was developed into an app available to iOS and Android devices.[1]
On 1 October 2021, PlaySide Studios acquired the Dumb Ways to Die franchise for A$2.25 million from Metro.[2] PlaySide Studios also released an NFT called BEANS on 3 February 2022.
^"Metro's tongue-in-cheek transport safety animated video goes viral on social media". The Age. 19 November 2012. Archived from the original on 19 January 2018. Retrieved 19 November 2012.
^"PlaySide Studios (ASX:PLY) acquires Dumb Ways To Die franchise for $2.25m". The Market Herald. 1 October 2021. Archived from the original on 8 March 2022. Retrieved 8 March 2022.
players can also pledge to "not do dumb stuff around trains". In November 2014, Metro released a sequel, "DumbWaystoDie 2: the Games" which follows a similar...
1000 WaystoDie is an American docufiction anthology television series that aired on Spike from May 14, 2008, to July 15, 2012, and also aired on Comedy...
keyboard player and backing vocalist for The Cat Empire. He composed "DumbWaystoDie" for Metro Trains Melbourne. McGill is also a member of several other...
done it the hard way, the proper way, the only way". In 2013, the "DumbWaystoDie" a campaign by McCann Australia for Australian company Metro Trains...
where teams must beat each other to be the fastest to guess the words on the cards. DumbWaystoDie Card Game - A card game based on the 2012 viral video...
award was presented to Steve Wilhite, inventor of the GIF file format. The viral Australian public service campaign DumbWaystoDie led the other nominees...
August 2009. DumbWaystoDie (2012) – A music video featuring "a variety of cute characters killing themselves in increasingly idiotic ways" that went...
Wear Daily. Retrieved July 24, 2023. Murphy, J. Kim (August 25, 2023). "How to Watch the 2023 Streamy Awards". Variety. Retrieved August 28, 2023. Haring...
(2012), Robot and Monster, Paperman, Sofia the First, Doc McStuffins, DumbWaystoDie, Ernest & Celestine, Randy Cunningham: 9th Grade Ninja, Maya the Bee...
Geyer. In 2012, lead vocalist Emily Lubitz provided the vocals for DumbWaystoDie, a public service announcement campaign by Metro Trains Melbourne that...
DWTD may refer to: DumbWaystoDie, an Australian public service announcement campaign DWTD, a mixtape by Joohoney Deal with the Devil (disambiguation)...
Iis Dahlia. "DumbWaystoDie" – A music video featuring "a variety of cute characters killing themselves in increasingly idiotic ways" that went viral...
Lions Festival in June 2013, losing the overall award to the railway safety PSA DumbWaystoDie. Sir John Hegarty, the jury president said of it: "When...
written and directed by Julian Frost, the creator of the viral animation DumbWaystoDie. The animation was produced by Studio 4°C. An image of Tuzki: Love...
Bolotnaya Square case were blocked for "calling for illegal action"; DumbWaystoDie, a public transport safety video, was blocked as "suicide propaganda";...
Story Sir Bit All Terrain Brain Avery Matthews The Brothers Pistov DumbWaystoDie FETCH! with Ruff Ruffman Harvey Birdman, Attorney at Law Spang Ho I...
Square case were for example blocked for "calling for illegal action"; DumbWaystoDie, a public transport safety video, was blocked as "suicide propaganda";...
Tree Friends. Journalist Olivia Atkins found it similar to the Australian campaign DumbWaystoDie. The Six commercials of Little Lungs in a Great Big World...
streamed live at the Webby Awards website. Lifetime Achievement was awarded to Lawrence Lessig for his work with intellectual property be co-founding Creative...
I t̶r̶i̶e̶d̶ ̶t̶o̶ beat Elden Ring Without Dying. PewDiePie. 30 April 2022. Retrieved 22 April 2023 – via YouTube. I'm a dad now. PewDiePie. 11 August...
ISBN 978-1-9047-9715-9. Dreher, Dale (12 March 2012). Death by Misadventure: 210 DumbWaystoDie. ASIN B007JYWNV4. Dunning, John (February 1997). Strange Deaths. True...
Moscow to Mumbai, These Agencies Make Today's Best Campaigns Portraits of shops doing award-winning ads like 'Epic Split' and 'DumbWaystoDie'". AdWeek...
negative critical reception, the show's popularity after its first episode led to it becoming the subject of a television series, a video game, a range of toys...
licence holders decided to form a federation of state organisations, the Australian Federation of ["B"] Broadcasting Stations (AFBS), to represent and advance...
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