Donald Trump 2000 presidential campaign information
Donald Trump for President
Campaign
2000 U.S. presidential election
Candidate
Donald Trump President of The Trump Organization (1971–2017)
Affiliation
Reform Party
Announced
October 7, 1999
Suspended
February 14, 2000
Headquarters
Manhattan, New York City, New York, U.S.
Key people
Roger Stone (Director)
Website
www.DonaldJTrump2000.com[a]
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New York real estate magnate Donald Trump announced the creation of a presidential exploratory committee on the October 7, 1999, edition of Larry King Live on CNN. Although Trump had never held elected office, he was well known for his frequent comments on public affairs and business exploits as head of The Trump Organization. He had previously considered a presidential run in 1988 as a Republican, but chose not to run. For 2000, Minnesota Governor Jesse Ventura persuaded Trump to seek the presidential nomination of the Reform Party, which was fracturing despite achieving ballot access and qualifying for matching funds as a result of businessman Ross Perot's 1996 presidential campaign on the party's ticket.
Trump focused his campaign on the issues of fair trade, eliminating the national debt, and achieving universal healthcare as outlined in the campaign companion piece The America We Deserve, released in January 2000. He named media proprietor Oprah Winfrey as his ideal running mate and said he would instantly marry his then girlfriend, Melania Knavs (Melania Trump), to make her First Lady. Critics questioned the seriousness of Trump's campaign and speculated that it was a tactic to strengthen his brand and sell books. Trump defended his candidacy as a serious endeavor and proclaimed that he had a chance to win the election. Although he never expanded the campaign beyond the exploratory phase, Trump made numerous media appearances as a candidate, travelled to campaign events in Florida, California, and Minnesota, and qualified for two presidential primaries. Veteran campaign strategist and later longtime Trump aide Roger Stone was hired as director of the exploratory committee.
Internal conflict caused Ventura to exit the Reform Party in February 2000, removing Trump's most vocal proponent. Trump officially ended his campaign on the February 14, 2000 airing of The Today Show on NBC. Although he believed he could still win the Reform Party presidential nomination, he felt the party was too dysfunctional to support his campaign and enable a win in the general election. A poll matching Trump against likely Republican nominee George W. Bush and likely Democratic nominee Al Gore showed Trump with seven percent support. Despite his withdrawal, Trump won both primaries for which he qualified. Paleoconservative commentator Pat Buchanan would go on to win the nomination of the Reform Party.
After the election, Trump gained greater fame as the host of The Apprentice on NBC. He also notably considered running as a Republican in the 2012 presidential election against incumbent Barack Obama, but instead endorsed and supported eventual nominee Mitt Romney. Four years later, he initiated a full-scale presidential campaign, became the Republican Party's 2016 presidential nominee and was elected as the 45th president of the United States.
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