Danish media and advertising campaign designed to increase birth rates
Do it for Denmark is a Danish media and advertising campaign designed to increase the birth rate of the nation. The campaign, launched by the Danish travel agency Spies Rejser [da], is a tongue-in-cheek attempt to lure Danes to book holidays as a way to stop a purported population decline in Denmark. It also attracted wide attention in English-speaking countries as well. Despite the advertisements' obvious irony, it did in fact result in an increase of the Danish birth rate.[1][2][3]
A British publication, the Policy Press, associated with the University of Bristol, has criticized the campaign for "invoking age-related and gendered stereotypes". The "Do it for Denmark", and subsequent "Do it for Mom" ads have been accused by this publication of carrying "explicit heteronormative and ageist tones" that "reflect a pro-natal and youth-oriented culture."[4]
^"'Do it for Denmark!' campaign wants Danes to have more sex. A lot more sex". The Washington Post. Retrieved 3 December 2016.
^"Do it for Denmark". www.spies.dk. Retrieved 2016-12-04.
^"Denmark is fighting its low birth rate in the creepiest way possible". The Independent. 2016-06-02. Retrieved 2016-12-04.
^King, Andrew; Almack, Kathryn; Jones, Rebecca L. (2019). Intersections of Ageing, Gender and Sexualities: Multidisciplinary International Perspectives. Bristol, England: Policy Press. p. 101-102. ISBN 9781447333036.
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