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Discovery Zone
The 1989–1998 Discovery Zone Logo
Company type
Public (1993-1997) Private (1997-2001)
Traded as
Nasdaq: DZ
Industry
Fast food and entertainment
Founded
October 1989; 34 years ago (1989-10) Kansas City, Missouri, U.S.
Founder
Ronald Matsch Jim Jorgensen Dr. David Schoenstadt
Defunct
December 2001; 22 years ago (December 2001)
Fate
Bankruptcy and liquidation
Successor
Chuck E. Cheese
Headquarters
Wilmington, Delaware
,
U.S.
Area served
Worldwide
Products
Family entertainment centers
Owner
Independent (1989–1995) Blockbuster Video (1995–1997) Wellspring Associates LLC (1997-2001)
Discovery Zone (DZ) was an American chain of entertainment facilities featuring games and elaborate indoor mazes designed for young children, including roller slides, climbing play structures, and ball pits. It also featured arcade games. A talking robot character named Z-Bop served as mascot to the chain. Ronald Matsch, Jim Jorgensen and Dr. David Schoenstadt founded Discovery Zone in 1989, with the first location opening in Kansas City, Missouri, in October 1989. An early investor in and vocal supporter of the company was tennis player Billie Jean King.[1]
Discovery Zone was also notable for being the first corporate sponsor of the PBS children’s program "Barney & Friends" and Sesame Street.
In 2020, a new center using the Discovery Zone name opened in the Cincinnati suburb of Union Township, Ohio at the Eastgate Mall; it is not affiliated with the original company, but is heavily inspired by it.[2] A second location was added in Florence, Kentucky, at the Florence Mall on July 23, 2021.
^Anderson, Susan Heller (January 23, 1991). "Chronicle". The New York Times. Retrieved April 28, 2012.
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