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Digital rhetoric is an extension of human communication—taking place in a digital sphere.[1]
Digital rhetoric can be generally defined as communication that exists in the digital sphere. As such, digital rhetoric can be expressed in many different forms, including text, images, videos, and software.[2] Due to the increasingly mediated nature of our contemporary society, there are no longer clear distinctions between digital and non-digital environments.[3] This has expanded the scope of digital rhetoric to account for the increased fluidity with which humans interact with technology.[4]
The field of digital rhetoric has not yet become well-established. Digital rhetoric largely draws its theory and practices from the tradition of rhetoric as both an analytical tool and a production guide. As a whole, it can be structured as a type of meta-discipline.
Due to evolving study, digital rhetoric has held various meanings to different scholars over time.[2] Similarly, digital rhetoric can take on a variety of meanings based on what is being analyzed—which depends on the concept, forms or objects of study, or rhetorical approach. Digital rhetoric can also be analyzed through the lenses of different social movements.[5] This approach allows the reach of digital rhetoric to expand our understanding of its influence.
The term "digital rhetoric" differs from the term "rhetoric" because the latter term has been debated amongst many scholars. Only a few scholars like Elizabeth Losh and Ian Bogost have taken the time to come up with a definition for digital rhetoric. One of the most straightforward definitions for "digital rhetoric" is that it is the application of rhetorical theory.[2]: 13
^Eyman, Douglas (2015). Digital Rhetoric: Theory, Method, Practice. Ann Arbor, MI: digitalculturebooks. doi:10.3998/dh.13030181.0001.001. ISBN 978-0-472-07268-2.
^ abcEyman, Douglas (2015). Digital Rhetoric: Theory, Method, Practice. University of Michigan Press. doi:10.3998/dh.13030181.0001.001. ISBN 978-0-472-05268-4.[page needed]
^Van Den Eede, Yoni; Goeminne, Gert; Van den Bossche, Marc (June 2017). "The Art of Living with Technology: Turning Over Philosophy of Technology's Empirical Turn". Foundations of Science. 22 (2): 235–246. doi:10.1007/s10699-015-9472-5. ISSN 1233-1821. S2CID 147446410.
^Boyle, Casey; Brown, James J.; Ceraso, Steph (May 27, 2018). "The Digital: Rhetoric Behind and Beyond the Screen". Rhetoric Society Quarterly. 48 (3): 251–259. doi:10.1080/02773945.2018.1454187. S2CID 149842629.
^Ridolfo, Jim (2013). "Delivering Textual Diaspora: Building Digital Cultural Repositories as Rhetoric Research". College English. 76 (2): 136–151. doi:10.58680/ce201324270. ISSN 0010-0994. JSTOR 24238146.
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