Deluxe Toy Creations (1953), Deluxe Reading Topper Toys
Founded
1951 [1]
Founder
Henry Orenstein
Defunct
1971; 53 years ago (1971)[2][3]
Fate
Went into bankruptcy in 1973 [4][5]
Headquarters
Elizabeth, NJ
,
United States
Products
Scale model cars, toy weapons, dolls, toy robots, action figures, board games,
Brands
Johnny Lightning (1969–71) [2][3]
Johnny Seven OMA
Dawn doll
Suzy Homemaker
Topper Corporation was a United States toy and board game manufacturer based in Elizabeth, New Jersey. The company, founded and run by Henry Orenstein, a holocaust survivor, produced toys under several brand names including: Johnny Lightning (scale model cars, released in 1969), Johnny Seven OMA (toy weapon), Dawn doll, and Suzy Homemaker.
Products manufactured and commercialised by Deluxe Reading included scale model cars, toy weapons, dolls, toy robots, board games, action figures, among others. After a failed attempt to take the company public, Topper Toys closed in 1971[2] and went into bankruptcy in 1973.[4][5]
^Cite error: The named reference jlh was invoked but never defined (see the help page).
^ abcJohnny Lightning history on Round 2 website
^ abTopper Johnny Lightnings on Online Redline Guide
^ abTopper Corporation History
^ abTOPPER CORP. FILES CHAPTER XI PETITION The New York Times, Feb 27, 1973
name was changed to "DeluxeReading Toys". Orenstein would buy back the company in 1966 for $49 million, also bringing back the "Deluxe Topper Toys" name...
Seven O.M.A. (One Man Army) is a multi-function toy weapon produced by DeluxeReading under their Topper Toys toyline and released in 1964. Johnny Seven O...
Sarah (12 March 2012). The Birth of Venus (Random House Reader's Circle DeluxeReading Group Edition): A Novel. Random House Publishing Group. p. 569. ISBN 9780679645498...
Crusader 101 was an electrically-operated toy car introduced in 1964 by DeluxeReading of Elizabeth, New Jersey and produced through 1966. Intended for sale...
Dawn dolls are small fashion dolls that were made by DeluxeReading between 1970 and 1973. They measure 6.5 inches in height and have painted eyes and...
further developed by companies like Marx Toys, Superior Toy, Remco, DeluxeReading, Multiple Toymakers (MPC) and others throughout the Baby Boomer era...
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