Announcement trailer for the video game Dead Island
Dead Island Reveal Trailer
Title screen
Agency
Axis Animation
Client
Techland, Deep Silver
Market
Worldwide
Language
English
Media
Video
Running time
187 seconds (3:07)
Product
Dead Island
Release date(s)
February 16, 2011
Directed by
Stuart Aitken
Music by
Giles Lamb
Production company
Axis Productions
Produced by
Anton Borkel
Country
United Kingdom
Dead Island Reveal Trailer is an announcement trailer for the video game Dead Island, which was developed by Techland and published by Deep Silver. The story of the trailer follows a family who is attacked by a horde of zombies in a hotel. The trailer begins with the infected daughter, who has turned into a zombie, being thrown to her death from a hotel window. The trailer was produced by Glasgow-based Axis Animation, with music created by Giles Lamb.
The trailer was designed to be emotional, allowing players to care for the characters and to be distinct from trailers for the game's competitors. The trailer does not show any actual gameplay, instead telling a short story about the game's world and the background behind its events. The development team also had the goal to show the inevitability and the helplessness of a family in a zombie outbreak.
Upon its release on February 16, 2011, the trailer sparked public interest, and the community reaction led Techland to adjust the content of the actual game. It was met with a positive reception from critics. Praise was directed at the trailer's new ideas, story, emotional weight, immersion and tone. Criticism was reserved for its lack of gameplay information and its depiction of a dead child. Retrospectively, the trailer has been considered as being vastly superior to the actual game and seen as one of the best video game trailers ever made.
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